PGA TOUR and PGA TOUR Superstores Expand Relationship

Begin Planning for New Integration Programs

ROSWELL, Ga., Feb. 11 /PRNewswire-USNewswire/ -- Golf & Tennis Pro Shop, Inc., owner and operator of PGA TOUR Superstores, today announced an expanded agreement with the PGA TOUR that will pave the way for an increased PGA TOUR presence inside and outside its stores.  PGA TOUR Superstores is the PGA TOUR's exclusive partner for off-course/off-airport golf retailing.

The new agreement solidifies a relationship between the parties for a potential term of 50 years and includes a variety of options for expanded programming.

"The PGA TOUR is a premier brand, and we are proud to be its partner," said Dick Sullivan, President & CEO of Golf & Tennis Pro Shop.  "We look forward to exploring every opportunity to expand the awareness of our customers regarding our affiliation with the PGA TOUR.  We could not have a better partner to support our goal of providing our customers with the best products, services and shopping experience in golf retailing."

The new agreement with the PGA TOUR envisions increased usage of the PGA TOUR name inside stores in areas such as signage, services, programs and promotions.  In addition, the agreement contemplates an increased level of PGA TOUR-branded merchandise, enhanced marketing and communications programs, and joint community outreach activities.

"We are very pleased to be part of the PGA TOUR Superstores and what these stores are doing to grow the game of golf and create the best possible retail experience for our fans.  Since their inception, the PGA TOUR Superstores have proven to be a highly valuable asset with respect to helping us connect with our fans, and we look forward to exploring new and different ways to expand upon that as we move forward together," said Tom Wade, Chief Marketing Officer for the PGA TOUR.

More details regarding new programs developed by the two groups will be announced as plans are finalized.

ABOUT PGA TOUR SUPERSTORES

Golf & Tennis Pro Shop currently operates 10 PGA TOUR Superstores:  seven in the Atlanta, Dallas and Phoenix metro areas, one in Naples, Fl., and two Martin's PGA TOUR Superstores in Myrtle Beach, S.C.

All PGA TOUR Superstores are focused on improving and growing the game of golf.  Each store offers a vast selection of golf equipment, golf apparel and accessories, along with golf instruction by professionals, swing simulators and analysis, club fittings and practice greens.  The stores are dedicated to providing customers with exceptional selection and services within an entertaining, interactive store environment.

For more information, visit www.pgatoursuperstore.com.

ABOUT THE PGA TOUR

The PGA TOUR is the world's premier membership organization for touring professional golfers, co-sanctioning more than 100 tournaments on the PGA TOUR, Champions Tour and Nationwide Tour.

The PGA TOUR's mission is to entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back, generate significant charitable and economic impact in communities in which it plays, and provide financial opportunities for TOUR players.

In 2010, the three Tours collectively have tournaments in 34 states and in 12 countries outside of the U.S.  PGA TOUR tournaments are broadcast to nearly 600 million households in 231 countries and 30 languages.

Virtually all tournaments are organized as nonprofit organizations in order to maximize charitable giving.  In 2009, tournaments on the three Tours generated $108 million for local charitable organizations.  The TOUR's all-time total of charitable contributions is approaching $1.5 billion.

The PGA TOUR's web site is PGATOUR.COM, the No. 1 site in golf, and the company is headquartered in Ponte Vedra Beach, Fla.

SOURCE Golf & Tennis Pro Shop, Inc.