ENDICOTT, N.Y., July 9, 2016 /PRNewswire/ -- PGA TOUR Champions and DICK'S Sporting Goods (NYSE: DKS), the largest golf retailer in America, announced today a three-year title sponsorship renewal of the DICK'S Sporting Goods Open through 2019.
"We are honored to continue the tradition of the DICK'S Sporting Goods Open right here in Binghamton where we opened our first store 68 years ago," said Edward W. Stack, Chairman & CEO, DICK'S Sporting Goods. "There is a great deal of history in the Greater Binghamton area for our company and we are proud to help keep PGA TOUR Champions golf in Upstate New York and give back to a community that means so much to us."
DICK'S, which also owns and operates specialty golf retailer Golf Galaxy, first signed as the title sponsor of the PGA TOUR Champions event in 2007. Since then, the tournament has helped raise more than $7 million for Broome County Community Charities, and has had an economic impact of more than $12.5 million for the area. The Company's continued commitment to the tournament centers around giving back to the community where it began with its first store in 1948.
"We are pleased to announce this renewal after 10 years of DICK'S Sporting Goods serving as sponsor of this wonderful event," said PGA TOUR Commissioner Tim Finchem. "The efforts of Ed Stack and his team have allowed this tournament to leave a strong charitable footprint in the area, and that impact will continue to grow with our joint support of the Sports Matter campaign."
As part of this renewed partnership, the PGA TOUR will support The DICK'S Sporting Goods Foundation's Sports Matter campaign, an initiative that launched in 2014 to raise funds and awareness for the importance of youth sports and the current funding crisis across America. In addition to the PGA TOUR's donation to assist with relief efforts, The DICK'S Foundation has also donated $25,000 to West Virginia Secondary Schools Athletic Commission through Sports Matter to assist in the recovery efforts from the recent floods.
DICK'S will continue to hold naming rights to the Tour event, along with other partner benefits such as broadcast exposure, hospitality, on-site marketing and advertising opportunities through 2019.
Over the last decade, the DICK'S Sporting Goods Open has established a reputation as one of the top events on the annual PGA TOUR Champions schedule, producing winners such as Jeff Maggert (2015) and World Golf Hall of Fame member Bernhard Langer (2014) over the last two years. Tournament venue En-Joie Golf Course hosted the PGA TOUR's B.C. Open from 1971 through 2005.
For more information on the DICK'S Sporting Goods Open, please visit dsgopen.com.
For more information on PGA TOUR Champions, please visit PGATOUR.com.
About DICK'S Sporting Goods, Inc.
Founded in 1948, DICK'S Sporting Goods, Inc. is a leading omni-channel sporting goods retailer offering an extensive assortment of authentic, high-quality sports equipment, apparel, footwear and accessories. As of April 30, 2016, the Company operated more than 645 DICK'S Sporting Goods locations, serving and inspiring athletes and outdoor enthusiasts to achieve their personal best through a blend of dedicated associates, in-store services and unique specialty shop-in-shops. Headquartered in Pittsburgh, PA, DICK'S also owns and operates Golf Galaxy, Field & Stream, True Runner and Chelsea Collective specialty stores. For more information, visit the Press Room at DICKS.com.
About PGA TOUR Champions
PGA TOUR Champions is a membership organization of golfers age 50 and older, with the most recognizable and accomplished players in the game - including 34 members of the World Golf Hall of Fame, which compete regularly in its events. PGA TOUR Champions is where Legends play, and is home to The Ultimate Clubhouse. Conceived in 1980 as the Senior PGA Tour, it started with just four events and purses totaling $475,000. The primary purpose of PGA TOUR Champions is to provide financial opportunities for its players, entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back, protect the integrity of the game and generate significant charitable and economic impact in communities in which it plays. In 2016, the newly-introduced Charles Schwab Cup Playoffs will identify and recognize the Tour's leading player via a season-long race for the Charles Schwab Cup. The Commissioner of the PGA TOUR is Tim Finchem. Greg McLaughlin is President of PGA TOUR Champions. The PGA TOUR's website is pgatour.com, the No. 1 site in golf, and the organization is headquartered in Ponte Vedra Beach, Fla. Follow PGA TOUR Champions at facebook.com/PGATOURChampions and on Twitter @ChampionsTour.
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