P&G's My Black is Beautiful TV Series Celebrates Another Successful Season on BET Networks

CINCINNATI, Dec. 13, 2010 /PRNewswire/ -- Procter & Gamble (P&G) (NYSE: PG) is proud to announce the success of yet another landmark season of the My Black is Beautiful television series on BET Networks. With rave reviews and a consistently growing audience, the show continued to deliver premium content discussing and celebrating the diversity and beauty of African-American women.

The six-episode, half-hour series presented a national forum for black women to talk about their most important beauty, health and quality-of-life issues. The entertaining, interactive and informative series provided advice and tips on relationships and dating, health and wellness, finances and budgeting, as well as fashion and pop culture trends.

Hosted by actress/comedienne Kim Coles, TV personality Alesha Renee, and actress Vanessa Williams, the season opener investigated and sparked the discussion on why African-American women have so much anxiety in dealing with their hair. Following up with episodes highlighting the "do's and don'ts" of catching—and keeping—Mr. Right; examining why so many African-American women are losing the battle of the bulge; and giving tips on how to dress for success and capitalize on the finer things in life without breaking the bank.

Sunday's energetic season finale kicked off by highlighting winter's hottest trends in beauty and style with the help of beloved celebrity fashion designer Korto Momolu. Later the show went on to reveal the greatly-anticipated results of the My Black is Beautiful national model search, unveiling the newest names and faces of the upcoming advertising campaign. With the help of P&G Multicultural Brand Manager Kisha Mitchell-Williams, P&G Multicultural Assistant Brand Manager Pamela Rhett, the six leading ladies were revealed to the world for the first time.

Recognizing that beauty and self-confidence are intrinsically linked, the My Black is Beautiful national model search was launched to find women who embrace the campaign and represent the indomitable spirit, resilience and inspiration of African-American women's true collective beauty. These ladies were chosen from hundreds of women who individually auditioned during the 2010 "My Black is Beautiful LIVE" events in Atlanta, Houston and New York City. Two (2) were chosen from each city to lend their voice, image and likeness to the national advertising campaign. These ladies are Keisha Hull and Tiana Griggs from Atlanta, GA; Sandra Wyckoff and Dominique Alexis Warren from Houston, TX; and Tiffiny Dixon and Yvette Coleman of New York City.

"My Black is Beautiful is such an essential movement that encourages and promotes self-confidence, female empowerment, and healthy living… and I am extremely proud to be a part of it," said Keisha Hull from Atlanta. "As one of the new faces of the campaign I hope to encourage and inspire others to be healthy, kind and strong—inside and out!"

To watch all past episodes of season three or for more information on the My Black is Beautiful series, please visit www.myblackisbeautiful.com, join our Facebook fan page at http://www.facebook.com/mbib or follow us on Twitter at http://twitter.com/MBIBMovement.

The My Black is Beautiful movement is supported by Crest®, Pantene Pro-V®, CoverGirl® Queen Collection, Olay®, Always® and Secret®.

About My Black is Beautiful

The My Black is Beautiful initiative is a national movement established to celebrate African-American beauty and encourage black women and girls to define and promote their own beauty standard. One of the primary goals of the brand is to inspire future generations to adopt a new mindset in how they view themselves and uplift the way African American women are portrayed in mainstream culture. The integrated, multi-brand initiative is supported by Crest Pro-Health®, Pantene®, CoverGirl® Queen Collection, Olay®, and Always®.

For more information about the My Black is Beautiful movement, please visit www.myblackisbeautiful.com, join our Facebook fan page at www.facebook.com/mbib or follow us on Twitter at http://twitter.com/MBIBMovement.

About Procter & Gamble

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 127,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

SOURCE Procter & Gamble