Multi-platform campaign introduces brand to new markets
VANCOUVER, March 8, 2018 /PRNewswire/ - Phantom Screens, North America's market-leader in retractable screen doors, today launched a North American ad campaign entitled "You'll See". The campaign communicates the key benefit of a Phantom Screen door versus a typical, fixed sliding patio screen or 'old school' front screen door, as the product disappears into its own housing when not in use, providing an unobstructed view.
The campaign launches this week in Tennessee (phantomscreensmemphis.com) and North Carolina (phantomscreenscharlotte.com), followed by a series of key markets across the US and Canada. Executions include digital, YouTube pre-roll, direct marketing, media relations and more.
The clever campaign, developed by Canadian marketing and communications agency Clever Samurai™, which also reflects local market nuances, includes headlines:
They disappear when you don't want them. Unlike your in-laws.
They roll in. They roll out. Like Hurricane Elvis.
Ordinary screen doors are great. If you like grey, drab views of your beautiful backyard.
Phantom Screens CEO Esther De Wolde comments, "Our distributors really do a terrific job in making the purchase and door installation process easy for customers. It's common to find that a row of neighbors all have Phantom Screen doors after they see one in action and understand how affordable it is."
The Campaign also promotes that Phantom Screen doors are:
Come in a wide range of style and colors
Fit all types of doors
Have an outstanding warranty
Pricing varies in some markets, but can be as low as $399USD, professionally installed.
About Phantom Screens North America's leading provider of retractable screens, Phantom Screens® offers insect protection, solar shading, temperature control, and enhanced privacy for doorways, windows, and large openings such as patios, verandas, and lanais. Phantom retractable screens are designed to pull into place when required and retract out-of-sight when not in use. Every Phantom screen is professionally installed and backed with a Limited Lifetime Warranty for added peace of mind.
About Clever Samurai Clever Samurai is part of the 5th business® group of companies, an integrated sales and marketing communications organization.