#Pharma gets Pinteresting

AUSTIN, Texas, March 6, 2013 /PRNewswire/ -- RxWiki, Inc. announced today the launch of its medication encyclopedia on the social network Pinterest, featuring over 75 boards consisting of news and videos covering FDA approved compounds and OTC medications. RxWiki's Pinterest page is a visual medication resource that provides pharmacists and patients with the latest medications information and news from www.RxWiki.com.

"Printed medication guides just don't work anymore," said Donald Hackett, CEO of RxWiki, Inc. "Digital tools like Pinterest offer new, effective ways to educate patients about their medications. RxWiki delivers an engaging visual experience that enables patients to easily identify, organize, and learn about the medications they take," Hackett said.

According to comScore, Pinterest was the fastest independent website to reach 10 million monthly unique visitors in the U.S. Reports suggest Pinterest users follow more brands than users on Facebook and Twitter. A recent Shareaholic study shows that Pinterest is the fastest growing social media site for traffic referrals, driving more than Google+, YouTube and LinkedIn combined.

"Approximately 80% of Pinterest users are women. And since women make most health decisions, the Pinterest platform offers a significant opportunity for pharmacists to educate patients and their families," Hackett added.

The RxWiki Pinterest Page offers:

• Medication information organized by health condition
• Specific boards for Rx, OTC, and Natural supplement news
• Links to pharmacist-approved news and videos on RxWiki.com

"Pinterest adds a visual element that enables patients to more easily find and learn about their medications," says Beth Bolt, R.Ph. "RxWiki's Pinterest page helps me to educate patients through fun and interesting pictures they can share with their friends and family."

For more information on RxWiki's Pinterest offering for pharmacists, please contact RxWiki at [email protected].

About RxWiki, Inc.
RxWiki, Inc. is an innovative media company that publishes medication content, deploys eHealth applications and powers digital Medication Therapy Management (dMTM™) services. RxWiki's Social Media-as-a-Service offering enables pharmacies and pharmacists to distribute medication information and health news within social media channels and mobile applications. RxWiki.com renders the only digital medications encyclopedia for patients, created and edited exclusively by licensed pharmacists.

SOURCE RxWiki, Inc.