Pharmaceutical Industry Seeks to Strengthen the Managed Markets Function as Influence of Payers Grows

Feb 19, 2016, 18:30 ET from Best Practices, LLC

CHAPEL HILL, N.C., Feb. 19, 2016 /PRNewswire/ -- As payers have risen in importance for the pharmaceutical industry, so too has the managed markets function within pharma companies of all sizes. There is a direct link between how successful organizations are in dealing with payers and the effectiveness of their managed markets function, which is the role within pharma that interfaces with payers.

While the importance of the managed markets function will only grow as payer formularies and provider networks play an increasingly large role in how patients access therapies, the managed markets position is not an inexpensive or easy job to fill.

Complicating matters is that managed markets leaders must continually identify the optimal resource levels and structures that ensure high performance, even in times of resource constraints. Sometimes the need is to grow resources. At other times, the need is to defend or reduce resources, or change how resources are managed or deployed.

To help biopharma managed markets groups more effectively conduct the many activities related to managed care interactions, Best Practices, LLC conducted a study looking at FTE, budget and activity metrics for the key functions within U.S. managed markets groups. The report provides managed care leaders with important benchmarks on the optimal size of U.S. managed markets groups, structure models, key roles and activities, and many other key management factors.

Specifically, "Optimizing the Managed Markets Function: Roles, Structures, Resources and Activities" assesses the operational performance of managed markets functions within small and mid-sized pharmaceutical companies.

Staffing data (FTE), budget and organizational metrics and insights were gathered for the following roles within managed markets groups:

  • Account Management
  • Pricing
  • Clinical Specialists
  • HEOR
  • Payer Market Research
  • Reimbursement
  • Contract Management
  • Payer Customer Marketing

Best Practices, LLC engaged 11 commercial leaders from targeted small and mid-sized companies that align well in terms of size, market position and resource levels.

Leaders of the managed care function at similarly sized biopharma companies can use this study to assess their efficiency levels by comparing their staffing benchmarks with those of peer organizations.

To learn more about this report, download a complimentary report excerpt at

For related research, visit our Best Practices, LLC Web site at


Best Practices, LLC is a leading benchmarking and advisory services firm serving pharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and most of the top 50 pharmaceutical companies. The firm conducts primary research and uses its comprehensive benchmarking tools and executives interviews to form the basis for our Benchmarking Reports and advisory services utilized by top executives. Best Practices, LLC believes in the profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies.

SOURCE Best Practices, LLC