Phenotypic Characterization: A Novel Methodology to Improve Wellness Through Individualized Risk Prediction the PhenotypeIT Model(TM)

NEWTON, Mass., July 1 /PRNewswire/ -- PhenotypeIT, Inc. announced today the launch of its PhIT™ platform, the first truly integrated Corporate Health and Wellness Management Platform that predicts disease and chronic health conditions before their onset and provides critical aggregated data to employers to reduce costs. The PhIT platform accurately assesses the impact of current and future health conditions, and assesses the cost implications of these conditions and related loss of productivity for the employer.

PhenotypeIT combines advanced software technology with life, behavior, nutrition, and fitness science to effectively detect an individual's unique exposure to health risk. PhenotypeIT's suite of interventions provides automated web-based coaching for wellness, behavioral and nutritional health and uniquely tailored fitness algorithms to promote adherence to lifestyle improvements. These algorithms, delivered to clients through a personal internet based portal and developed in response to proven outcomes research, will increase compliance with a healthy lifestyle, reduce medical utilization, and increase productivity. PhenotypeIT's products are uniquely positioned to significantly reduce costs for health plans and employers.

Steven Grinspoon, M.D., Chairman of PhenotypeIT, said: "It is exciting for PhenotypeIT to establish a new business platform to offer customers meaningful products and services focused on wellness and prevention that reduce healthcare costs. Participants throughout the global healthcare systems, including employers, payers, governments and individuals, are seeking new solutions to more effectively manage the spiraling costs of healthcare.  Our wellness and prevention platform reflects our conviction that a comprehensive solution must begin long before the onset of illness, and that investing in wellness and prevention now can prevent more costly health care expenses later."

"The introduction of the PhIT platform by the PhenotypeIT management team represents a critical first step in PhenotypeIT's commitment to providing products and services that enable consumers to adopt lifestyles and behaviors that reduce the risk of preventable chronic diseases and sustain good health," Dr. Grinspoon continued. "The company was founded not only to address such critical needs for our country in the areas of Value Based Health Care and Clinical Effectiveness, but also to bring transparency to the health care needs of the individual."

Alaina Hanlon, PhD,  PhenotypeIT's CEO,  added, "At the foundation of our PhIT platform, we have integrated a proprietary methodology which incorporates phenotyping- an approach that is widely used today in clinical effectiveness and outcomes research, along with 'gold standard' risk prediction algorithms long utilized in epidemiological research and health care studies. The power of the PhITme™ Health Risk Assessment is that it goes beyond the assessment of static health information, and predicts the future status of an individual's health. We provide a sophisticated and comprehensive risk analysis for each individual client based on specific lifestyle patterns and behaviors and more detailed metabolic data that we obtain. We provide specific information in critical healthcare areas in which environmental influences contribute significantly to health above and beyond an individual's genetic makeup.  PhenotypeIT reveals chronic disease and other adverse health conditions before their onset. We have developed a full suite of products that addresses every aspect of healthcare cost control, PhITinc for the employer, PhITadvisor for the health plan, PhITcare for the health care provider, and PhITme for the individual."

For more information, visit www.phenotypeit.com.

About PhenotypeIT: PhenotypeIT, Inc. strives to be the global leader in innovative, fully customizable health management programs that allow for employers to achieve reduced costs in their operation through improvements in their employees' overall health. Their patent pending technology reveals to individuals and businesses how to improve upon the significant proportion of a client's health profile that is not controlled by genetics but is affected by lifestyle and modifiable environmental influences. PhenotypeIT's programs – PhITme™, PhITinc™, PhITadvisor™, PhITcare™, PhITtalk™, and PhITconsult™ include online, award winning wellness solutions that incorporate customizable assessments and reports, biometrics, coaching, multi-channel communications, and personalized education.  

SOURCE PhenotypeIT, Inc.