Phil Gilbert, IBM to Give Plenary Presentation at Business Ecology Initiative Conference 'Optimization for Innovation'

Mar 07, 2011, 12:16 ET from OMG (Object Management Group)

March 22, 2011, Arlington, VA

NEEDHAM, Mass., March 7, 2011 /PRNewswire-USNewswire/ -- OMG's® Business Ecology® Initiative (BEI) today announced that Phil Gilbert, Vice President of Business Process Management, IBM Software Group, will present "The Renaissance of Capitalism: Moving to the Capability Economy," at the "Optimization for Innovation: Business Technology Reset for the New Normal" conference. The one-day conference will take place March 22, 2011 in Arlington, VA, USA. For more information on the conference visit


The inaugural Optimization for Innovation conference will feature a mix of industry experts and practitioners from such leading organizations as Pfizer, the U.S. Patent & Trademark Office, VITAS Innovative Hospice Care and Forrester Research. Participants will be exposed to new ideas and take away action plans to start making positive change in their own organizations right away.

According to Gilbert, you need to turn every one of your employees into entrepreneurs. They all need to be able to speak in the language of capabilities. Employees need to participate in how they fit into their processes, and your people need to be recognized by what they can do, not who they report to. Process-Driven is a new way to think about doing business. If you become process-driven, you will prosper. If you don't, you will fail. At a conference in Boston in 2004 the CIO of a global toy manufacturer told a story. "Five years ago," he said, "We had more debt than revenues. We made virtually everything ourselves. We had $400 million of inventory, on $2.5 billion of sales. We were going broke. We had to change." This session is about change, leverage, and process, and how technology brought into the business in new ways, is fundamental to this effort.

Additional Presentations Include:

Keynote: "Business Innovation in the Cloud," by Peter Fingar, Author and Business-Technology Advisor

"How Capabilities Assessment Can Increase Effectiveness and Minimize Risk," presented by Aleks Buterman, SenseAgility

"Creating Sustainable Innovation through Business Ecology at Marriott International," presented by Mike Keppler, SVP, Global Sales, Marketing and Revenue Management Systems for Marriott International

"Business Architecture: A New Foundation for Business Transformation," a panel discussion led by William Ulrich, Consultant, Strategic business / IT transformation planning

"Connect the Docs: Innovation and Integration in a Healthcare Ecosystem," presented by Christopher Rieder, SVP & CIO, VITAS Innovative Hospice Care

"Avoid Process Data Headaches: Align Business Process and Data Governance Initiatives," presented by Clay Richardson, Principal Analyst, Forrester Research, Inc.

Conference Information

For full session details plus general information about the conference, visit Exhibit space is available; for more information contact Mike Narducci at or +1-781-444 0404. Sponsorship opportunities are available; contact Ken Berk at or +1-781-444 0404.

About the Business Ecology Initiative

Organizations need to optimize business operations and foster innovation through business-technology convergence, better decision making, business process excellence, removal of waste from business practices and technology portfolios, holistic risk management, and real-time insight; this is the practice of Business Ecology.  The Business Ecology® Initiative (BEI) is a non-profit, member-led organization committed to breaking down silos and promoting effective, adaptive, sustainable and secure practices both within organizations and among them.  The Initiative provides thought leadership, education and advocacy for Business Ecology practices and a platform for the development and sharing of case studies and practices among business and technology leaders.

For more information or to join the BEI, visit or email

About OMG

OMG® is an international, open membership, not-for-profit computer industry standards consortium. OMG Task Forces develop enterprise integration standards for a wide range of technologies and an even wider range of industries. OMG's modeling standards enable powerful visual design, execution and maintenance of software and other processes. For more information, visit

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