Philadelphia Eagles' Offensive Lineman Todd Herremans Joins SPO Medical to Endorse New SPO Wellness(TM) Product Line

NEW YORK, October 5, 2010 /PRNewswire-FirstCall/ -- SPO Medical Inc. (OTC:SPOM) and Brewer Sports International (BSI) announced today that they have partnered with the Philadelphia Eagles' offensive lineman Todd Herremans in support of their new SPO Wellness(TM) product line that promotes healthy living for children and adults.

SPO Wellness(TM) is a line of unique technology-enabling wellness products for the consumer marketplace currently being developed by SPO Medical, a leading developer of biosensor and microprocessor technologies. Initial products include an innovative wellness wristband, known as the Wellness 10k(TM), and a first-of-its-kind heart-rate monitor sports watch. Both products are in the final stage of development and the Wellness 10k(TM) wristband is expected to be commercially available in early 2011.

"There is an urgent need to fight obesity and being overweight and we can do so with the new innovative SPO Wellness(TM) products," said Mr. Herremans. "Both children and adults can utilize these products to remain motivated to reach their fitness goals and live a healthier lifestyle."

"Our first two products will support individuals who want to live healthier lives and perform their daily activities in a smart and responsible way," said Michael Braunold, president and chief executive officer of SPO Medical. "The Wellness 10k(TM) is a unique wristband that promotes greater awareness of how active people should be during their daily routines. Our heart-rate monitor sports watch uses technology that was previously found only in the medical market and conveniently and comfortably provides the user with the much desired information to reach his or her fitness goals. Furthermore, it does not require a chest strap, unlike many other sports watches on the market. We are honored to have Todd Herremans join our team and are pleased to have him as a health advocate using the SPO Wellness(TM) line."

Herremans is currently in his sixth season with the National Football League (NFL). The 6-foot-6-inch, 321 pound lineman successfully transitioned from tackle to starting left guard in 2006 where he was part of the offensive line that allowed the team's lowest sack total since 1981. An athletic and versatile force on the field, Herremans' success earned him a five-year contract extension in 2006 that will keep him in Philadelphia through 2013.

As evidenced by his major in exercise science at Saginaw Valley State, Herremans' passion and commitment to health and wellness extend beyond football, and he looks forward to implementing the SPO Wellness(TM) product line into his current active lifestyle. "I am excited to use the SPO Wellness(TM) products routinely in my workouts to help me achieve and maintain my goals both on and off the field," said Mr. Herremans.

Jack Brewer, chief executive officer of BSI and former teammate of Herremans, added, "While playing football with Todd in Philadelphia, I had the privilege to witness first-hand his exceptional work ethic and healthy lifestyle. He was always in great shape and continuously did the small things both on and off the field to be prepared and to stay in the best shape possible. Todd's natural ability to lead by example is a perfect fit in our continued effort to encourage healthy and active lifestyles while bringing awareness to the SPO Wellness(TM) line."

About Todd Herremans

Todd Herremans, 27, entered the NFL as the Philadelphia Eagles' fourth-round draft pick in 2005 and is currently in his sixth season with the league. He scored the first touchdown of his professional career in 2008, becoming only the second offensive lineman in team history to catch a touchdown pass. Herremans was named to Larry Weisman's USA Today 2008 All-Joe Team, honoring NFL players whose work is integral to the team's success.

About SPO Wellness(TM)

The SPO Wellness(TM) line of products includes the world's first performance monitoring wristband, known as the Wellness 10k(TM) ,designed for both children and adults and featuring a display function to continuously measure the number of daily activities against preset recommended goals. A heart-rate monitor sports watch has also been developed to measure continuous heart-rate without the need to wear a conventional chest strap, unlike many other heart-rate monitor watches that are on the market. Both products are currently at an advanced stage of development and SPO expects the Wellness 10k(TM) wristband to be commercially available in early 2011. For more information, visit http://www.spowellness.com

About SPO Medical

SPO Medical (OTCBB: SPOM) is a leading developer of biosensor and microprocessor technologies for use in portable monitoring devices to capture life-saving and life-enhancing information within four key markets: medical care; home and remote-care; sports and wellness; and safety and security. Its patented technology uses information gathered from the reflectance of light on the human blood stream, in a noninvasive manner, to monitor key vital signs. The company licenses its technologies to appropriate client corporations for commercialization and distribution. For more information, visit http://www.spomedical.com

About Brewer Sports International

Brewer Sports International (BSI) is one of the world's fastest growing multi-faceted advisory firms with a focus on the business of sports and wellness. Based in New York, with offices in Miami, Los Angeles and Minneapolis, BSI was founded by Jack Brewer, a five-year NFL veteran and former team captain on three NFL teams. Mr. Brewer has a wealth of diverse experience which is exemplified by his track record of success as a Wall Street asset manager. Mr. Brewer is a dynamic and innovative entrepreneur, a devoted philanthropist and the founder of the highly regarded nonprofit organization - JBF Worldwide. Mr. Brewer currently serves as the Chairman of the United Nation's Millennium Development Goals Awards Sports and Entertainment Committee. Under Jack Brewer's leadership, combined with a diverse team of experienced professionals, Brewer Sports International has created an unprecedented portfolio of sports and wellness related businesses, including a registered investment advisory - Brewer Capital Management and an experienced lending company - BSI Secured Lending. Brewer Sports International has also led a variety of successful marketing campaigns. BSI's clients include professional athletes, sports agencies, sports companies, financial services companies, high net worth individuals and entertainers. For more information, visit http://www.brewersports.com

Forward Looking Statements

This press release contains forward-looking statements that involve substantial uncertainties and risks. These forward-looking statements are based upon our current expectations, estimates and projections about our business and our industry, and that reflect our beliefs and assumptions based upon information available to us at the date of this release. We caution readers that forward looking statements are predictions based on our current expectations about future events. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties and assumptions that are difficult to predict. Our actual results, performance or achievements could differ materially from those expressed or implied by the forward-looking statements as a result of a number of factors, including but not limited to, market acceptance of our products and new product applications, timing of new product launches, product performance, size of prospective markets, revenues assessments, success of our restructured operations and plans, our ability to generate fees or raise capital to support our business operations and plan, the sufficiency and availability of working capital, changes in economic conditions generally and in more specifically, the introduction of competing products, changes in our operating strategy or development plans patent protection for our products and technologies, changes in economic conditions generally and in more specifically, in the markets we operate, changes in technology, legislative or regulatory changes that affect us and the risks and uncertainties discussed under the heading "Risk Factors" in Item 1 of our Annual Report on Form 10-K for the fiscal year ended December 31, 2009. We undertake no obligation to revise or update any forward-looking statement for any reason.

    Contacts regarding this release:

    Russo Partners - Public Relations on behalf of SPO Medical and BSI:
    Chantal Beaudry
    [email protected]
    +1-212-845-4272

    SPO Medical Contact:
    Michael Braunold, President and Chief Executive Officer
    [email protected]
    +1-866-991-7766

    Brewer Sports International (BSI) Contact:
    Jesse Meehan, Chief Operations Officer
    [email protected]
    +1-612-349-5273

    Website: http://www.spowellness.com

    Twitter: http://www.twitter.com/spowellness

SOURCE SPO Medical Inc