PhilippeBecker Commissioned to Create Art Installation in the Presidio

SAN FRANCISCO, May 24 /PRNewswire/ -- PhilippeBecker (www.beckersf.com), a San Francisco branding and design agency announced today that it is one of 11 international designers and artists commissioned to create art for public display in the Presidio, in the first-ever public art project conceived for a National Park.

Commissioned in 2009 by the FOR-SITE Foundation in partnership with the Presidio Trust, 25 designers and artists were invited to submit habitat proposals for specific animal residents of the Presidio. 11 submissions were selected and commissioned for the Presidio Habitats art installation, including PhilippeBecker's "Winged Wisdom". [http://for-site.org/presidioHabitats/artist.php?code=2]

Winged Wisdom was conceived by Brody Hartman, director of creative strategy for PhilippeBecker, and designed in collaboration with Philippe Becker, creative director. "The American robin is an enduring icon in our landscape. It is a beloved bird whose behavior demonstrates nature's 'wisdom', which in turn teaches us valuable lessons about how to relate to the land and with each other," says Hartman. Winged Wisdom is composed of three-dimensional letters that spell out within the landscape three of the robins' wise behaviors: 'resolve conflict with song', 'adapt to change', and 'nest from the inside out'.

Each letter, built of steel armature and mesh netting, is filled with sterile straw, providing ideal nesting material for the robin.  "Our hope is to give park visitors an unexpected, yet mindful provocation of nature's strength and wisdom," says Hartman.

Other installations include Fritz Haeg's Snag Tower, Ogrydziak/Prillinger Architects' Exhibition Pavilion, and Ai Weiwei's Western Screech Owl Habitats.  Overlooking the Golden Gate Bridge, the Presidio Habitats installations will be on view for a full year.  More information is available at http://www.for-site.org/presidioHabitats/about.php

About PhilippeBecker

PhilippeBecker is a branding and design agency founded in 1998. Agency clients include Clorox, Del Monte, Disney, Gap, Hewlett-Packard, IDEO, Jamba Juice, JCPenney, Kellogg's, Microsoft, Safeway, Starbucks, T-Mobile, Walmart, Whole Foods Market, Williams-Sonoma, Inc., and Wrigley. More information is available at www.beckersf.com.

About the FOR-SITE Foundation

The FOR-SITE Foundation, a non-profit organization, is dedicated to the creation, understanding, and presentation of art about place. FOR-SITE was created in 2003 to encourage the development of new work for exhibition in public institutions. Presidio/Site/Sculpture, a site-based initiative of the FOR-SITE Foundation launched in 2008 with Andy Goldsworthy's Spire, provides the public with new ways to see, understand, and appreciate the natural, historic, and cultural resources of San Francisco's Presidio, a 1,491-acre urban national park. More information is available at http://for-site.org.

SOURCE PhilippeBecker