HOUSTON, March 6, 2015 /PRNewswire/ --The American Marketing Association (AMA) Houston Chapter announced the 21 companies and organizations as Best in Category winners and Phillips 66 US Marketing as the overall 2014 Marketer of the Year for Houston on Thursday night, March 5, 2015, during AMA Houston Marketer of the Year annual awards ceremony at the Hobby Center. The Marketer of the Year award honors exceptional marketing by Houston-area companies, organizations and institutions. Phillips 66 US Marketing was selected by the final-round national judging panel from among the top scoring category finalists competing. The Phillips 66 US Marketing had won Best in Category in Energy earlier during the event.
Representing last year's Marketer of the Year, Dana Maurer, the marketing director for the Greater Houston YMCA, presented the award to Phillips 66 US Marketing's team. To address the challenge of B2B customers bypassing their US Fuels sales representatives during initial stages of the buying process, the Phillips 66 US Marketing launched an online business-to-business digital marketing program to assist sales in acquiring new customers and retaining existing customers that included a campaign geared to cross-sell/up-sell Convenience Store Alliance (CSA) to existing customers plus other tactical programs. The campaign increased the number of customers adopting programs from an average of 16 customers per month to 103 and achieved an overall 246% increase in existing customers participating in the CSA program.
Scores by a local judging panel composed of 14 marketing professionals and university educators determined the Best in Category winners announced at the event. These included Alley Theatre, BreWingZ, Burnett Specialists, Coldwell Banker United, REALTORS, Comcast Corporation, Emerus Holdings, Inc., Greater Houston Partnership , Houston Arts Alliance, Houston Texans, K9s4COPS, Lamar Consolidated ISD, Layne Christensen, McLemore Building Maintenance, Miller Outdoor Theater, Nurtured By Design, PKF Texas, Phillips 66 US Marketing, Royal Sonesta Houston, UAS International Trip Support, University of Houston, and Ward.
The evening's keynote speaker was Russ Klein, CEO, American Marketing Association, who spoke on Best Practices vs. Next Practices in marketing. Klein is responsible for the overall direction of the organization which is made up of 75 chapters across the nation. Klein began his career on the agency side, representing such brands as Gatorade, McDonald's and United Airlines. He then moved to the client side in top marketing roles for brands including Dr. Pepper/Seven-Up, Burger King and Arby's.
For event photos and lists of judges and winners, visit www.amahouston.org, then go to Events/Marketer of the year.
The Presenting Sponsor for the tenth year was the Houston Business Journal. The Platinum Sponsors were Insperity and SmartBrief. Gold Sponsors were Aliana Development, Camden Properties, ContentActive, and Skyline Displays. Trophy sponsors were Microsoft for Business Startup and Comcast for Business Turnaround. The Keynote Sponsor was Houston First. Silver Sponsors were Brookwoods Group, CenterPoint Energy, Chicago Title, City of Houston Office of Business Opportunity, Local Search Group, Lone Star College, MD Anderson Cancer Center and Shell. The Winner's Circle Sponsor was the Houston Ballet.
Past Marketer of the Year winners include the YMCA of Greater Houston in 2013 (www.ymcahouston.org), Aliana Development Company in 2012 (www.alianahouston.com), Discovery Green in 2011 (www.discoverygreen.com), the University of Houston Athletic Department's UH Cougars in 2010 (www.uhcougars.com), Blinds.com in 2009 (www.blinds.com), Kelsey-Seybold Clinic in 2008 (www.kelsey-seybold.com), the Houston Zoo in 2007, (www.houstonzoo.org), Weatherford International in 2006 (www.weatherford.com) and the Houston Symphony in 2005 (www.houstonsymphony.org).
AMA Houston is the area's premier professional marketing organization and the nation's largest AMA chapter. AMA Houston provides marketers the ability to remain competitive in today's business environment through networking events, special interest groups and real-world educational programs. Named Chapter of the Year six times in the last 11 years by AMA's international headquarters, AMA Houston serves 1,100 members with diverse marketing expertise from a variety of industries. For information, visit www.amahouston.org.
Gary Carson 713-668-8550 email@example.com
SOURCE AMA Houston