Phoenix Equity Partners Launches Platform to Help Pacific Palisades Homeowners Rebuild with No Cash Upfront

PACIFIC PALISADES, Calif., Sept. 24, 2025 /PRNewswire/ -- Phoenix Equity Partners, a community-driven real estate partnership, has officially launched to help families impacted by the January fires rebuild their homes without taking on new debt or selling their property.

Phoenix introduces a no-cash-upfront joint venture model designed to remove the impossible choice many homeowners face: walk away by selling their land at a steep discount, or take on burdensome loans to rebuild alone.

Instead of selling their lot at a loss, or taking on expensive construction loans, homeowners are connected by Phoenix to local builders who already have vast economies of scale and the means to finance the build. Upon completion, homeowners can either:

• Move back in by refinancing the partnership at a fair price, or
• Sell the property and share in the profits

This flexible structure gives families control and long-term value while eliminating the stress and financial risk of managing the rebuild process alone.

"Our goal is to give families—who have already been through so much—an additional path forward during a very difficult financial time," said Founder Helen Kaye. "With Phoenix, homeowners keep ownership of their land, benefit from experienced developers, and the entire community gains from a faster rebuild."

Phoenix has already secured partnerships with multiple local luxury builders and is actively working with its first group of homeowners. Early community response has been strong.

"We've spoken with dozens of families, and the relief is palpable," said Co-Founder Veronica Descotte. "People want to rebuild—but they need better options. Phoenix gives them exactly that."

Phoenix recently welcomed Steve Mikhalevich as Partner, a seasoned real estate executive with decades of development and operations experience, who will lead execution across the firm's project pipeline. The company is advised by Dag Wilkinson, Corporate Counsel to the Building Industry Association of Southern California, and several prominent members of the Palisades community.

With a foundation of transparency, aligned incentives, and community partnership, Phoenix is poised to accelerate the Palisades rebuild while delivering lasting impact for homeowners.

Media & Homeowner Inquiries:
www.phoenixequityco.com • [email protected] 

For more information or to schedule a confidential consultation, visit www.phoenixequityco.com or email [email protected]

SOURCE Phoenix Equity Partners