PhoneGuard and Cellairis Announce Partnership to Promote Responsible Cell Phone Usage

BOCA RATON, Fla., Oct. 31, 2011 /PRNewswire/ -- PhoneGuard, Inc., a subsidiary of Options Media Group Holdings, Inc. (Pinksheets: OPMG) (OTCQB: OPMG) and leading provider of mobile applications software, and Cellairis Franchise Inc., which markets cellular accessories via its vast network of sales and carrier distribution channels, announced a partnership today to cross distribute products in an effort to promote safe driving and empower consumers to take responsibility for themselves, their families and their businesses.  Together, PhoneGuard and Cellairis will launch a new smart phone product application suite that helps prevent distracted driving while offering unparalleled levels of safety, security and connectivity.  A portion of sales will be donated to the Remember Alex Brown Foundation, organized by the family of teenager Alex Brown who tragically lost her life because of texting and driving.

The new product suite features Text Block, which uses global positioning satellite (GPS) tracking to disable keyboard functionality once a vehicle reaches 10 miles per hour, a Panic Button that automatically dials a preselected number and delivers to the administrator an exact GPS location of the user, as well as a host of other personal safety and security features.

"The relationship between PhoneGuard and Cellairis is about much more than making great products available to teens, parents and enterprise customers. It's also about empowering people to make responsible choices about driving and personal security and, of course, to support charitable organizations, such as the Remember Alex Brown Foundation," said Keith St. Clair, Chairman of PhoneGuard. "The recently introduced PhoneGuard application suite helps consumers combat distracted driving, providing many useful safety features."

Also included in the PhoneGuard product suite are: GeoFencing, which allows the phone's administrator to select geographic boundaries and receive a text message if the phone strays outside of the boundaries; Speed Control, which enables the phone's administrator to receive text message alerts showing the location and speed of the user's mobile phone; Permission Request that allows users to request permission from the administrator to have functionality of the mobile phone; Admin Override, which enables the administrator to type in a set password to override PhoneGuard's system settings; Custom Timeout function, permitting the administrator to set timeout periods on the phone and customize Timeout messages; Custom Auto-Reply, which allows an administrator to set up customized responses that will automatically be sent to those who send text messages to the user while the phone is in motion, Real Time Tracking/Locator, which uses GPS to locate a missing phone in real time and retrieve data and also provides connectivity, allowing users to connect with each other based on their GPS locations; and Family View, which provides the ability to view the location of all family and friends on a map with individual icons.

"Partnering with PhoneGuard is an excellent fit for our corporation and our franchisees, as the world of applications continues to expand rapidly," commented Taki Skouras, Chief Executive Officer of Cellairis. "This joint distribution arrangement allows for increased exposure for our products, as well as for our franchisees to market a smart phone application that can positively impact the safety, security and productivity of our customers."

"This is an exciting agreement for PhoneGuard for many reasons," Mr. St. Clair continued. "Our target market demographics are very similar, and the Cellairis distribution channel is growing very rapidly. Additionally, Cellairis's franchisees and sales personnel are very knowledgeable in the latest trends and are well known for their consultative sales practices, making them a perfect fit for our new product suite. We welcome Cellairis to the PhoneGuard family."

Under the terms of the agreement, the two companies will offer a specialized version of the PhoneGuard product suite targeted at teens for $4.99 for one year of usage and new version for families at $19.99, which will also include a free three-month membership to the Justin Bieber fan club.  A portion of each sale will be donated to the Remember Alex Brown Foundation. Cellairis will offer this new product via its website and in many of its conveniently located, cutting-edge store locations throughout North America. Cellairis's cellular accessory products will be offered via all of PhoneGuard's distribution channels, including its website.

"The opportunity to provide consumers with a tool that will safeguard their children and family and friends from distracted driving is invaluable," said Joe Ciardullo, CMO of Cellairis.  "We want to help protect what is important to families."

For more information regarding PhoneGuard's application suite, as well as Justin Bieber's joint campaign, visit www.PhoneGuard.com, www.facebook.com/PhoneGuard or on Twitter at @Phone Guard.

About PhoneGuard, Inc.

PhoneGuard, Inc., a subsidiary of Options Media Group Holdings, Inc., is a leading provider of mobile applications software. The Company's flagship product, personal security and anti-texting while driving software application suite, is a next-generation software suite with the most robust set of features and functions available today. The software product, which is easily downloadable to mobile phones, allows for GPS tracking of the mobile device in order to calculate the rate of speed of travel. Above certain predetermined speeds, the software will lock the keyboard and prevent the user from emailing, surfing the web or texting. While PhoneGuard's Software is designed to prevent texting while driving, it also offers parents and employers the ability to monitor the driving habits of mobile phone users in order to prevent speeding. www.PhoneGuard.com.

About Cellairis Franchise Inc.

Cellairis Franchise Inc., based in Atlanta Georgia, operates a vast network of sales and carrier distribution channels, which strongly positions it to provide consultative support regarding consumer cellular accessory needs. Ranked Number Nine on Franchise Times 2009 "Fast 55," Cellairis was most recently featured this past fall in the American Express Business Plum Card promotional campaign. The company is well-positioned for continued growth and expansion within the United States and abroad. With plans to open its 1000th store location by year-end, Cellairis has the knowledge and market experienced support associates available to deliver consistent high-end cellular accessory products and technical service solutions. More information on Cellairis is at www.cellairis.com.

Cautionary Language Regarding Forward Looking Statements

This press release and the shareholder letter contain forward-looking statements including opportunities from the upcoming launch of the paid application, monetizing the product, launching the premium billing product and the anticipated benefits from the premium billing product. Forward-looking statements can be identified by words such as "anticipates," "intends," "plans," "seeks," "believes," "estimates," "expects" and similar references to future periods. Forward-looking statements are based on our current expectations and assumptions regarding our business, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Our actual results may differ materially from those contemplated by the forward-looking statements. We caution you therefore against relying on any of these forward-looking statements. They are neither statements of historical fact nor guarantees or assurances of future performance. Important factors that could cause actual results to differ materially from those in the forward-looking statements include unanticipated changes to the working relationship between Justin Bieber and PhoneGuard, the willingness and/or the ability of downloaders to pay for the paid application and unanticipated problems with the launch of the paid application and the premium billing product.

Further information on Options Media's risk factors is contained in its filings with the Securities and Exchange Commission including its Form 10-K for the year ended December 31, 2010. Any forward-looking statement made by Options Media in this press release and the shareholder letter speaks only as of the date on which it is made. Factors or events that could cause actual results to differ may emerge from time to time, and it is not possible to predict all of them. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

SOURCE Options Media Group Holdings, Inc.