PORTLAND, Ore., Oct. 7 /PRNewswire/ -- PhotoCraft, an IGH Solutions Company, recently installed two state-of-the-art HP digital printing presses at their 56,700-square-foot facility in Portland, Oregon. They are now one of the first printers in the United States to offer this advanced HP Latex printing equipment, adding versatility to their retail signage solutions.
"Our primary goal is to reduce the impact of our printing on the environment while maintaining the outstanding image and print quality that our clients have come to expect," said Rosa Hermoza, product manager at PhotoCraft. "We take our clients' environmental needs seriously, and HP Latex Printing Technology allows us to reduce waste and maximize our constant efforts toward achieving more sustainable production processes."
The large format HP digital printer offers a complete solution for reducing the impact of sign and graphics printing on the environment. It combines the advantages of solvent and water-based print technologies, resulting in outdoor durability of the graphics and odorless prints. Responding to the market and to customer needs, PhotoCraft invested in the technology to add more environmentally conscious printing capabilities in-house and to improve efficiencies and output.
"Our new HP printers increase our flexibility, because we are able to print on a wide range of substrates and media, including HP recyclable media," added Hermoza. "Another benefit we can now offer clients is the HP large format media take-back program, providing the ability to return large format banners and flags after use - making more materials desirable to our customers because they can be recycled."
About PhotoCraft, Inc
PhotoCraft, an IGH Solutions Company, headquartered in Portland, Oregon, is the leading provider of innovative retail graphics solutions. PhotoCraft offers solutions beyond traditional graphics - they help clients reach customers and build brands with unique fixturing programs, store-within-a-store design expertise, and large format motion graphics. They offer complete in-house solutions, including litho, screen printing and digital imaging, as well as a full range of design, finishing, kitting and installation capabilities. Their retail graphics solutions help clients develop new ideas and make brands command attention in any retail environment.
For more information, visit their website at: http://www.photocraft.com
SOURCE PhotoCraft, Inc