PhotoMedex Launches New Patient-Focused XTRAC Laser Website

MONTGOMERYVILLE, Pa., Nov. 16, 2010 /PRNewswire/ -- PhotoMedex, Inc. (Nasdaq: PHMD), a global skin health medical technology company, announced today the launch of its newly designed and engineered website. The new site, www.XTRACLASER.com, introduces and integrates a strong educational component, as well as a valuable support system for our physician partners and their patients.

PhotoMedex is a global skin health medical technology company that provides integrated disease management and aesthetic anti-aging solutions through complementary laser and light-based devices and science-based aesthetic products.  Through its four flagship brands – XTRAC®, NEOVA®, Omnilux™ and Lumiere - PhotoMedex provides products and services that address skin diseases and skin conditions which include psoriasis, vitiligo, acne, and photodamage. The website showcases the Company's market leading XTRAC® Excimer Laser Therapy, a very safe and highly effective treatment for psoriasis, vitiligo, and other inflammatory skin disorders.  A core feature of the website is a built-in "hot line" providing prospective patients with an opportunity to call the XTRAC® TeleCare Center and speak directly with highly experienced clinical specialists about the XTRAC® Laser Therapy.  The specialists can also assist those interested in making appointments with physicians experienced in providing XTRAC® Laser treatments.

"PhotoMedex's growing and dynamic web presence emphasizes the Company's commitment to innovation, brand building, and to providing our physicians and patients with the best information and experience," said Dennis McGrath, CEO of PhotoMedex.

About PhotoMedex

PhotoMedex is a leader in the development, manufacturing, and global marketing of dermatology products and techniques focused on advancing cost-effective technologies that provide patients with better outcomes and a higher quality of life. The Company is uniquely positioned to research and commercialize therapies that innovatively combine both medical devices and specialty pharmaceutical products. Medical Devices include the XTRAC® Excimer Laser for the treatment of skin diseases like psoriasis and vitiligo and the Omnilux™ non-laser Light Emitting Diodes (LED) for the treatment of clinical and aesthetic dermatological conditions including acne, photodamage, skin rejuvenation, and wound healing.  Adding to these therapies, the Company markets a broad range of specialty skin-care products based upon its patented, clinically proven Copper Peptide technology for skin health, hair care, and wound care including its ProCyte brands of NEOVA® Ti-Silc®, Vital Copper®, Simple Solutions®, and AquaSante®. PhotoMedex sells directly to dermatologists, plastic and cosmetic surgeons, spas, salons, and through licenses with strategic partners in the consumer market. In addition, the Company manufactures and distributes surgical lasers and disposables to hospitals and surgery centers for procedures in urology, gynecology, orthopedics and other surgical specialties. For more information please visit www.photomedex.com.

SOURCE PhotoMedex, Inc.