NEW YORK, July 25, 2012 /PRNewswire/ -- Gold Bullion International LLC (GBI), a leading provider of precious metals to investors and the wealth management industry, today announced results of a national survey of individual investors which found that more than half (63%) would prefer to own a physical asset like gold coins or bullion instead of pooled, non-physical assets like stocks and mutual funds (29%). In contrast, however, only 2% actually own investment-grade, institutional-quality gold.
"The survey results are consistent with GBI's founding principle - to enable individual investors to diversify out of financial assets into physical gold and other precious metals without credit risk," said Steven Feldman, Chief Executive Officer at GBI. "These investors can now purchase and store physical gold as easily as one might buy a stock, and have an asset that is both audited and insured, and also highly liquid.
GBI's survey of over 1,000 individual investors reveals a desire by respondents to own physical gold, with more than half (58%) considering it to be a good investment. Despite this opinion, however, the results indicate that gold is severely under-owned amongst the respondents. The low percentage of ownership may be attributed to a lack of understanding about physical gold and its importance within investment portfolios. In fact, of those surveyed, the majority of investors felt that they did not know enough about physical gold to invest (44%), while others felt that it was too difficult to purchase (37%), or did not know you could buy physical gold (22%).
"Physical gold remains substantially under-owned, as it has previously been difficult to buy and largely misunderstood," continued Mr. Feldman. "Yet smart investors recognize that it has proven to be a critical part of a well diversified investment portfolio. Physical gold provides the type of financial protection that prudent investors should be seeking, especially with today's macro-economic challenges."
The survey also showed that more than half (51%) say they would own physical gold bars or coins if their financial advisor or trusted source recommended it.
"GBI has been educating financial advisors about the value of physical gold within their client's portfolios, and is currently working to expand our set of institutional quality tools for investor education," added Mr. Feldman. "Through this education, and a world class technology and operations platform we are already on our way to bridging the gap between the many investors who want to buy physical gold and the few that own it today."
For more information about Gold Bullion International visit: http://www.bullioninternational.com/
About Gold Bullion International:
Gold Bullion International LLC (GBI) is a leading institutional precious metals provider to individual investors and the wealth management industry. GBI's technology and operations platform allows investors to acquire and manage their physical precious metals assets directly through GBI or through their existing wealth management account relationships. Precious metals are acquired through refiners on the LBMA (gold and silver) and LPPM (platinum and palladium) list of approved refineries and through CME recognized refiners of COMEX bars and stored on behalf of investors in protected and insured vaults in New York, Salt Lake City, London, Zurich, and Melbourne, and audited by one of the Big Four accounting firms. GBI provides the easiest, safest and most reliable option for precious metals ownership. For more information visit www.bullioninternational.com
SOURCE Gold Bullion International LLC (GBI)