Physicians Endoscopy Appoints Rodger Baca as Chief Development Officer

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Physicians Endoscopy

17 Apr, 2014, 10:00 ET

JAMISON, Pa., April 17, 2014 /PRNewswire/ -- Physicians Endoscopy L.L.C. (PE) has appointed Rodger Baca to the role of chief development officer. Baca, who joined PE on March 17, is responsible for the leadership of PE's business development and marketing functions. With the many challenges of healthcare reform and difficult economic times, a key focus for PE and Mr. Baca is to identify new business opportunities.

Baca most recently served as Vice President of Acquisitions and Development at Ambulatory Surgical Centers of America (ASCOA), an ASC multi-specialty development and management company. He worked in all aspects of ASC acquisitions and development, and helped create strategies for existing centers and physician partners.

Mr. Baca spent 20 years in executive positions with Global Leaders in logistics, telecom, financial services and consulting. His career has focused on increasing profitability, creating revenue, building organizations, increasing operational efficiency and managing change in complex and high growth environments.

Mr. Baca executes on identifying underdeveloped markets as well as underperforming ASCs and creates the strategy for new physician business partnerships and syndication of new profitable surgical centers.

"I look forward to working with the dedicated management and professional services teams at PE and their outstanding physician partners and staff. The PE development model and service offerings provide the true partnership strategy for the future of delivering superior outpatient healthcare services and patient care," said Baca.

"I am extremely excited to have Rodger join PE's executive leadership team. Rodger brings to PE not only vast experience in working with ASCs, but also a tremendous record of success," said Barry Tanner, CEO of Physicians Endoscopy. "More than ever, PE's growth opportunities abound with a strong pipeline of potential projects. Our strong commitment to service and dedication to our physician partnerships has continued to propel us forward. Rodger's leadership of our business development operations will help ensure we harness this potential and fully realize the growth opportunities before us."

Physicians Endoscopy is a nationally recognized development and management partner for single-specialty EASCs. The company currently operates 30 partnered facilities in 13 states and will open several additional facilities in the next twelve months. For more information, please visit www.endocenters.com

Contact: Theresa McCartin
(215) 589-9020

SOURCE Physicians Endoscopy

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