AURORA, N.Y., April 24, 2014 /PRNewswire/ -- Failure to convert the right kind of clients – high-value, underground prospects – is a major obstacle to the success of private investigation firms everywhere. "Hard-to-reach, Underground Prospects: 7 Steps to Find and Sell Them," a free report available from PI Profits Agency (http://piprofitsagency.com/), outlines how to capture these prospects and build the sort of business relationships that will keep revenue numbers in the black well into the future.
"The work of attracting high-value prospects is not easy," explained Paul Beauchemin, founder of PI Profits Agency. "Throwing money at the problem or testing out every new flavor-of-the-month marketing approach are not formulas for success. Our free report, on the other hand, describes the right way to market to desirable prospects using tested and proven techniques."
Beauchemin organizes the process of finding and converting the most important prospects into seven steps:
- Sales Surge Roadmap
- Distinguished Presentation
- Magnetic, Enticing Content
- Prospect Outreach and Attraction
- Rapport Building
- Synchronization With Sales
- Boost Results
Targeting high-value prospects begins with understanding exactly who those people and organizations are; to that end, the report describes how to build a Precise Prospect Profile. This profile drastically trims marketing waste and focuses a firm's resources. The Precise Prospect Profile is more extensive than a demographic snapshot and more sophisticated than a marketing persona, and building one takes time and research. Beauchemin recommends doing nothing without having such a profile in place.
Steps two and three deal with the presentation of content. Website content, after all, is frequently the first impression that a prospective client will have of a PI firm. Though it should go without saying that this content should be clear, concise, and free of errors, some firms skip this vital step. More importantly, all the language on the website should speak directly to those clients described in the Precise Prospect Profile.
Making a favorable first impression is only half the challenge. The other half lies in creating content that offers valuable information and establishes a PI firm as a thought leader. Ideally, great content acts as another salesperson, convincing high-value prospects of a firm's credibility and expertise.
Beauchemin advises deploying multiple content types – blogs, reports, white papers, interviews – while not losing sight of the purpose behind the content. In other words, don't get distracted with style and pizazz. High-value prospects are not fooled by gimmickry.
Private investigation firms sometimes find themselves seemingly making all the right marketing moves, yet still falling short of sales objectives. Often, this is a result of an unfocused strategy or an over-reliance on outdated methods, such as cold calling or the Yellow Pages. Implementing the steps discussed above means sweeping aside everything that's not working right now.
In addition to the free report, PI Profits Agency provides a bounty of resources for firms interested in supercharging their marketing efforts. Learn more at http://piprofitsagency.com/.
About PI Profits
PI Profits is a results-oriented marketing, sales and customer service agency dedicated exclusively to the private investigation niche. PI Profits has proven online and offline marketing strategies that are focused on increasing net, bottom line profits.
Paul Beauchemin has over 30 years' experience as a Principal Investigator for a Fortune 100 company, during which he has patented numerous technologies. He also has 20 years' experience as an entrepreneur, working directly with hundreds of millionaire business creators.
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SOURCE PI Profits