Picasso Labs Named Top 50 Marketing Technology Startup by Unilever Foundry
Jun 20, 2016, 08:45 ET
NEW YORK, June 20, 2016 /PRNewswire/ -- Picasso Labs is honored to be selected as one of the top 50 marketing technology startups by the Unilever Foundry and Lions Innovations at this year's Foundry 50 in Cannes. Picasso Labs is an ex-Google, venture-backed company whose mission is to power art through science. Using image recognition technology, Picasso Labs provides data-driven recommendations on what visual and creative attributes enhance the performance of imagery, harnessing powerful visual data to help brands and agencies make smarter creative decisions.
As a Foundry 50 company, Picasso Labs is being recognized as being innovative, truly disruptive, and differentiated from other products in the market. Backed by Index Ventures, Harrison Metal, and leading technology executives, they have worked with leading brands and agencies, including Unilever, Farfetch, Mediacom, and M&C Saatchi, to answer the "why" behind image performance and help companies better visually engage with their audience.
"Marketers have never had to be more data-driven to succeed but the one aspect of marketing that remains devoid of data is the creative," said Anastasia Leng, CEO and Founder of Picasso Labs. "Picasso Labs measures how users respond differently to every creative you post or promote across any digital channel and provides detailed visual analytics to help you understand which creative aspects are cutting through with your audience."
The Foundry 50, a collaboration between Unilever Foundry and Lions Innovation, is a search for 50 of the top innovative and disruptive marketing technology startups in five categories: Future of Retail, Brand & Content Innovation, Social Impact, Engaging Millennials, and Data, Insights & Personalization. Picasso Labs will be represented in the Data, Insights, & Personalization category.
The panel who selected the Foundry 50 include Lastminute.com co-founder, Brent Hoberman; Head of Lions, Innovation Rob Dembitz; Karmarama Creative Director, Jo Jenkins; Head of Unilever Ventures, Olivier Garel; and Senior VP of Global Marketing at Unilever, Aline Santos.
Join Picasso Labs at Cannes or request a demo at www.picassolabs.com to see how you can unearth creative insights about your visual marketing.
Media contact:
Hannah Park
(201) 566-0788
SOURCE Picasso Labs