Pierre Ferrand 1840 Original Formula Cognac® Wins "Best New Product" at Tales of the Cocktail® Spirited Awards 2012

BONBONNET, France, Aug. 1, 2012 /PRNewswire/ -- Pierre Ferrand Cognac is honored to announce that Pierre Ferrand 1840 Original Formula Cognac® has won the coveted "Best New Product" Award at this year's Tales of the Cocktail® Spirited Awards. Pierre Ferrand 1840 was launched last year at the same cocktail festival to great fanfare and has since become the darling and go-to Cognac for bartenders across the country and across the world.  At a time when exceptional bartenders are creating cocktails in the same manner that master chefs create great dishes, this win for a Cognac heralds the resurgence of Cognac and Cognac cocktails and puts this versatile spirit back where it once was a mainstay – behind the bar! 

Created by Cognac Ferrand president Alexandre Gabriel with help from cocktail historian David Wondrich to recapture the spirit of the quintessential cocktail days of the 1800s, Pierre Ferrand Cognac 1840 Original Formula is a revival of the classic three-star Cognac. Back in the nineteenth century barkeepers knew that nothing made for a better mixed drink than a good "three-star" Cognac. Pierre Ferrand 1840 is bottled at 90 proof, higher than most Cognacs, making it perfectly mixable in cocktails like Crustas, Juleps and Punches. 

Alexandre Gabriel says, "Winning this recognition from my peers is both hugely gratifying and humbling. We are a small producer in the middle of the Cognac vineyards. At Cognac Ferrand we are a team of passionate characters doing what we love to do – make great spirits. Cognac deserves to be back behind the bar in a place of honor where it enjoyed decades of prominence as THE spirit for cocktails. We created Pierre Ferrand 1840 to be that kind of Cognac and to receive this honor shows that we did the right thing. We are very happy."

The Spirited Awards are the highlight of Tales of the Cocktail, the annual 5-day cocktail festival created by Ann and Paul Tuennerman that attracts more than 22,000 people passionate about all things spirits-related to New Orleans each July.  This year, 17 illustrious international judges – including world-class bartenders, bar owners, brand ambassadors and spirits/cocktail historians, experts and authors – voted in the Best New Product category and deemed Pierre Ferrand 1840 Original Formula the winner.  It is the first Cognac to win this prestigious award.

Pierre Ferrand 1840 Original Formula Cognac (45% ABV) is available at bars/restaurants and retailers across the country for a suggested retail price of $45.00. 

ABOUT PIERRE FERRAND COGNAC

Pierre Ferrand Cognac is imported to the United States by W.J. Deutsch & Sons, Ltd. and is available in fine restaurants, bars, lounges and liquor stores nationwide.  www.pierreferrandcognac.com    www.facebook.com/PierreFerrandCognac

SOURCE Cognac Ferrand