PINCHme Reaches Over 550,000 Members in the US

NEW YORK, March 31, 2014 /PRNewswire/ -- Since launching in the U.S. in November 2013, PINCHme, the revolutionary digital platform that gives Americans the opportunity to try products for free, has now reached over 550,000 members.

PINCHme, originally launched  in Australia (July 2012), is the first-ever product sampling site that allows consumers to choose samples from some of the world's leading brands for free in exchange for their feedback. PINCHme works with some of America's favorite brands including Pantene, Revlon, Special K and Gevalia, to offer consumers the newest and most popular products to sample.  Unlike others in the sample-box category, PINCHme puts the power in the hands of the consumer by allowing them to choose which products they want to try on a bi-weekly basis.

"We are seeing exceptionally strong interest from our members wanting to try new products which is leading to high rates of purchase conversion," said Jeremy Reid, Founder of PINCHme. "For the first time, brands are able to receive valuable feedback from their consumers and take a smarter approach to sampling."

"It's a powerful analytical tool that has proven successful in helping brands better understand the needs of consumers and ultimately grow product sales," added Reid.

Due to the ample success, PINCHme will expand into the Midwest market and has appointed Hannah Robbins, as Regional Sales Director, to help open and lead the Chicago office. Robbins has had an extensive career in the CPG arena, having worked previously in the marketing departments of leading companies such as Walgreens, Sara Lee and Kraft Foods.

"We are very pleased to be able to attract talent like Hannah to the PINCHme team as we build a world class digital platform for leading CPG companies." says Reid.

PINCHme is now the premier online destination for consumers to discover and discuss new consumer products. In addition, for brands, PINCHme is a revolutionary platform to launch new products in the market- those that require awareness, engagement, insights and, most importantly, sales.

Consumers can sign-up for free and become PINCHme members at www.pinchme.com. New samples will be available tomorrow, Tuesday, April 1^st at 12pm EDT.

About PINCHme
PINCHme (www.pinchme.com) is an innovative digital marketing platform that allows members to sample products in exchange for their feedback, giving consumer brands the opportunity to increase sales by delivering mass awareness, targeted trial and valuable insights.  For more information, please visit www.pinchme.com or email [email protected].

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SOURCE PINCHme