Pine Valley Foods bakes up sweet deal with St. Jude Children's Research Hospital®

WEST MONROE, La., March 18, 2015 /PRNewswire/ -- Pine Valley Foods, a nationally recognized cookie dough manufacturer and developer of fundraising campaigns for students all over the United States, has announced a new partnership with St. Jude Children's Research Hospital^® called "Cookie Dough with Purpose." The initiative aims to raise $100,000 for St. Jude. Pine Valley Foods' products are sold primarily through product fundraising channels whereby groups of students sell the products to supporters as part of a specific fundraising effort. This new partnership will allow students to continue fundraising for their local needs while also raising money to support children fighting cancer and other life-threatening illnesses at St. Jude.

"We help kids raise money all over the United States and have done so for years," states Pine Valley Foods' CEO Joseph Giildenzopf, "This new initiative with St. Jude Children's Research Hospital allows us to not only continue to help kids raise money for local needs but also give something back to kids fighting cancer." Pine Valley Foods estimates it has helped groups all over the United States raise over $500 million dollars since its founding in 1998.

September is traditionally one of the busiest months for school fundraising, and September also happens to be Childhood Cancer Awareness Month. This initiative is the perfect opportunity to leverage and maximize each organization's key focus areas during this time to raise awareness and funds for St. Jude. It is because of programs like this that no family ever receives a bill from St. Jude for treatment, travel, housing or food, and families can focus on what matters most – helping their child live.

"Cookie Dough with Purpose" is similar to other school fundraisers, where students and parents ask friends and family to support their efforts by purchasing cookie dough products and a portion of the proceeds remains with the local group. Cookie Dough with Purpose takes it a step further and gives kids an opportunity to impact the lives of other kids because $1 from every tub of cookie dough sold will be sent directly to St. Jude. "This program truly is designed for kids to help other kids who are fighting childhood cancer," states Mr. Giildenzopf.

St. Jude Children's Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to more than 80 percent since the hospital opened in 1962.

Participating in this new partnership can occur in two ways. First, anyone can support St. Jude and the fight against childhood cancer by purchasing St. Jude branded cookie dough products found online at http://www.pinevalleyfoods.com/product/st-jude-cookie-dough/. Second, any student group with a fundraising need can participate in the Cookie Dough with Purpose fundraising program by contacting Pine Valley Foods through a special web page located at http://www.pinevalleyfoods.com/stjude.

"We think this is perhaps the 'sweetest' way to support St. Jude," claims Mr. Giildenzopf. For more information on Pine Valley Foods, see their corporate website at www.pinevalleyfoods.com.  Information on St. Jude Children's Research Hospital can be found online at www.stjude.org.

Contact:
Joseph Giildenzopf
318-397-1124 x114
[email protected]

Photo - http://photos.prnewswire.com/prnh/20150317/182450

SOURCE Pine Valley Foods

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