PinksandGreens.com-Hits a Hole in One for Women's Golf Fashion

NEW YORK, Feb. 3, 2011 /PRNewswire/ -- In the world of women's golf, slightly masculine and unflattering clothing has always been the prevailing norm. However in April 2009, PinksandGreens.com set out to revolutionize this realm of fashion and to bring a brand new style to the game of golf. Today, just shy of its two year anniversary, PinksandGreens has become the ultimate one-stop destination for chic, fashionable women's golf apparel and accessories featuring over 30 brands.

(Photo: http://photos.prnewswire.com/prnh/20110203/NY38626 )

"Almost all of our first-time customers remark that up until they found PinksandGreens.com they have had extreme difficulty finding fashionable golf clothes," explains PinksandGreens.com founder Allison Dorst. "As a golfer myself, I knew how difficult it was to find stylish things to wear on the course."

PinksandGreens is also consistently praised for their excellent customer service and complimentary personal shopper service. Chief Customer Officer Victoria Sacco gives insight behind PinksandGreens customer service relationships, “Every one of the employees at PinksandGreens has personally tried on all the brands we feature. We all have personal experience with the cut, sizing and feel of the brands we carry and can offer customers first-hand knowledge when making sizing or style suggestions.” Whether a customer is putting together a single outfit or completely revamping their entire golf wardrobe, PinksandGreens offers extensive feedback to ensure the customer is purchasing the proper size and style for their individual needs.

Dorst also spoke about new additions to the site and trends coming for the Spring 2011 season. "I'm excited to announce we're seeing the return of the golf dress. Dress loving golfers will certainly adore these pieces as they are the ultimate fusion of active wear with feminine charm." PinksandGreens will be featuring golf dresses from brands such as Nike Golf, A|U|R|, and Annika.

Another positive highlight for the world of women's golf apparel was the addition of new sizes. "I found many women's golf fashions were not available on both sides of the size spectrum: size 0 and plus sizes. I started discussion threads on our Facebook page, Twitter and other social media outlets to find out what clothing styles and sizes our customers wanted to see more of. I forwarded all of the comments to our vendors hoping they would see the increased need for change. The voices of Dorst and her customers were certainly heard. This spring season PinksandGreens will be featuring an expanded sizes with brands such as EP Pro which now cuts to size 22 in bottoms and size 1X in tops and GG Blue with a size 0.

The newcomer GG Blue made its PinksandGreens debut in Fall of 2010 and is quickly becoming a hit with customers. GG Blue is fashion forward, functional and flexible. The GG Blue collections demonstrate that golfing and resort wear can be both beautiful and comfortable without sacrificing functionality.

Keep on the lookout for more great things to come from www.PinksandGreens.com

SOURCE PinksandGreens.com