BROOKFIELD, Wis., April 18, 2011 /PRNewswire/ -- Pinstripe Healthcare, a division of leading human resources and recruitment process outsourcing (RPO) specialist Pinstripe, Inc., has named Kristen Wright director of marketing. In this role she will be responsible for enhancing Pinstripe Healthcare's brand and broadening its reputation as a thought leader on talent acquisition and human resources in the healthcare market.
Reporting directly to Pinstripe Healthcare President Jill Schwieters, Wright will support the lead generation efforts of the sales team and oversee all advertising, branding, marketing, public relations, and social media initiatives. "I'm pleased to announce Kristen's addition to our team. Kristen has tremendous experience working in brand stewardship, marketing and communications for a leading provider of global workforce solutions and has developed a very sophisticated approach to marketing. Her leadership and experience will be a huge asset to Pinstripe Healthcare," explained Schwieters.
"The healthcare industry is in the midst of turmoil and transformation. Healthcare organizations are struggling to manage the shortfalls in reimbursement, lower costs and yet maintain quality patient care. Industry leaders are finding that recruitment process outsourcing (RPO) is the best model for finding the highly specialized talent critical to surviving in the post healthcare reform environment. Recognizing that there has never been a better time for the RPO model in healthcare, we have made a commitment to better reach innovative healthcare organizations through a targeted marketing approach," she added.
"I'm thrilled to work in the marketing function of a company with such a unique brand voice and track record of innovation," Kristen stated. "Healthcare is a challenging and exciting field right now. The opportunity to help shape and promote the brand of a rapidly growing organization focused on partnering with providers to lower labor costs and help meet the demands of reform is extremely compelling," she continued.
Previously in her career, Kristen worked at Manpower Inc. where she held a series of senior marketing roles culminating with the position of director of integrated marketing. During her tenure, she oversaw Manpower's global re-branding initiative in 72 countries and territories, directed a 24-person team in numerous marketing initiatives, delivered marketing support for three lines of business equating to $2B in revenue in the U.S., and directed national advertising campaigns, including media buying and creative direction.
About Pinstripe Healthcare
Pinstripe Healthcare designs, builds and delivers high-performance talent acquisition and management solutions. Pinstripe's innovative approach integrates, sourcing, recruiting, hiring, on-boarding, and engagement into a complete, end-to-end solution. Pinstripe Healthcare's seasoned group of healthcare professionals work with clients to attract the best available talent so they can deliver high quality patient care and reduce overall labor costs. The team's depth of provider-side experience brings an insider's perspective to each of Pinstripe's healthcare relationships, and allows the firm to offer a complete range of customized human resource services that meet the needs of every customer. By partnering with Pinstripe, leading healthcare organizations are able to transform their human resources function into a driver of sustainable, competitive advantage. For more information, please visit www.pinstripehealthcare.com.
SOURCE Pinstripe, Inc.