Pioneering Technology's Safe-T-element Wins Canadian Innovation Award

Rogers and PROFIT Magazine Recognize Pioneering with 4th Annual [email protected] Award

TORONTO, April 15 /PRNewswire/ - Pioneering Technology Corp. of Mississauga, Ontario (TSXV: PTE), ("Pioneering") announced today that it has been recognized by Rogers Communications Inc. and PROFIT Magazine as a winner of its 2010 [email protected] Award.

Presented by Rogers and PROFIT Magazine, the 4th annual [email protected] Awards celebrate the ideas that move Canada forward. Open to Canadian companies with up to 20 employees, the awards recognize small businesses for their outstanding innovation. The only award of its kind in Canada, it celebrates the next generation of innovative small companies whose big ideas move their businesses and their industries forward.

Pioneering has been recognized for its patented Safe-T-element cooking system which was engineered to help prevent the number one cause of household fire in North America - stove top cooking fires. Available as both a retrofit and pre-installed in new ranges this innovative technology is helping save lives, properties and energy in multi-residential households all over the world.

Pioneering CEO Kevin Callahan said of the announcement, "We have worked hard to develop and bring some of our innovative product solutions to market. We have done a lot of heavy lifting in large mainstream product categories against all odds and we are now seeing the benefits. Recognition in our own backyard from leading Canadian business organizations like Rogers and PROFIT Magazine is extremely gratifying."

Pioneering Technology and its Safe-T-element cooking system is featured in the May issue of PROFIT magazine available on newsstands now and at http://www.profitguide.com/article/21289--a-burning-need

About Rogers Communications Inc.:
Rogers is a diversified public Canadian communications and media company. We are Canada's largest provider of wireless voice and data communications services and one of Canada's leading providers of cable television, high-speed Internet and telephony services. Through Rogers Media we are engaged in radio and television broadcasting, televised shopping, magazines and trade publications, and sports entertainment. We are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and RCI.B) and on the New York Stock Exchange ( NYSE: RCI). For further information about the Rogers group of companies, please visit www.rogers.com

About PROFIT Magazine:
PROFIT: Your Guide to Business Success is Canada's preeminent publication dedicated to the management issues and opportunities facing small and mid-sized businesses. For 29 years, Canadian entrepreneurs and senior managers across a vast array of economic sectors have remained loyal to PROFIT because it's a timely and reliable source of actionable information that helps them achieve business success and get the recognition they deserve for generating positive economic and social change. Visit PROFIT online at www.profitguide.com

About Pioneering Technology Corp:
Pioneering is an "Energy Smart" product innovation and consumer goods company based in Mississauga, Ontario, that engineers and brings to market energy smart solutions for consumer products making them safer, smarter and/or more efficient. Pioneering trademarks include Safe-T-element®, Safe-T-Sensor™, Powergrill™, Battery Eliminator®, Powerpak™ and the Hydro-free Furnace Fan™. For more information please visit www.pioneeringtech.com

SOURCE Pioneering Technology Corp.