PIPER-HEIDSIECK NAMED 'EXCLUSIVE CHAMPAGNE OF THE OSCARS®'

HOLLYWOOD, Calif., Jan. 20, 2015 /PRNewswire/ -- The revered French Champagne House PIPER-HEIDSIECK, known worldwide for the red of its label and the gold of its wine, will be the exclusive champagne of the Oscars®. A three-year partnership with the Academy of Motion Picture Arts and Sciences will begin with this year's 87^th Academy Awards® ceremony on February 22 at the Dolby Theatre® in Hollywood. Founded in 1785, PIPER-HEIDSIECK is one of France's oldest Champagne houses and has been a long-time supporter of cinema. Through its association with the Academy, PIPER-HEIDSIECK will continue to celebrate the grand moments of emotion only cinema can bring.

"We are proud to partner with the Academy and are committed to building an enduring relationship over the three-year partnership," said Cécile Bonnefond, President and CEO of PIPER-HEIDSIECK. "Our Champagnes are an invitation to celebrate life and the emotions that make it grand. There is nothing more grand than receiving a coveted Oscar®. It is therefore very natural for PIPER-HEDISIECK to be serving its champagnes at the Oscars® ceremony."

Champagne PIPER-HEIDSIECK Cuvée Brut and its bold Rosé Sauvage will be the exclusive Champagne served during the pre-show at the 87^th Oscars. PIPER-HEIDSIECK will also help create a rare moment of elegance and high emotion by serving Rare, PIPER-HEIDSIECK's Prestige Cuvée, at the prestigious Governors Ball, the Academy's official post-Oscars celebration. In addition to being a part of Oscar night, PIPER-HEIDSIECK will also be present at Academy events in Los Angeles, New York and London.

A Grand & Bold Story with the Grand Cinema
From the early 1930s, the house has long supported the grand cinema with boldness and grandeur. In 1964, PIPER-HEIDSIECK created a tailor-made 48-liter bottle to celebrate Rex Harrison's Oscar for his role in My Fair Lady. In order to support the enrichment and preservation of film heritage, PIPER-HEIDSIECK works with the French Cinémathèque and the American Cinémathèque. It has also been the official champagne of the International Cannes Film Festival for more than 20 years.

ABOUT PIPER-HEIDSIECK
Created in 1785 by Florens-Louis Heidsieck who aimed to create a wine worthy of a Queen, PIPER-HEIDSIECK is one of France's oldest Champagne houses. With a grand history, the House has been synonymous with excellence, boldness, and grandeur for 230 years. One of the world's most awarded Champagnes, PIPER-HEIDSIECK benefits from the expertise of celebrated winemaker, Régis Camus, who has been named "Sparkling Winemaker of the Year" eight times over the past ten years.

PIPER-HEIDSIECK is imported in the United-States by Rémy Cointreau, USA, Inc.  

For more information, please visit: http://piper-heidsieck.com

JOIN THE CONVERSATION
Official hashtag: #PiperEmotion/#PiperHeidsieck/ #GrandeSoitLaVie / #LetLifeBeGrand
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MEDIA CONTACTS:
Amy Glickman
42West
[email protected]
310.477.4442

Anna Miller
42West
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646.467.9054

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SOURCE PIPER-HEIDSIECK

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