Piston Named Avoya Travel's New Agency Partner for Creative and Media
Agency Also Wins Lead Role in Strategic Branding Process and Digital Efforts
SAN DIEGO, Oct. 9, 2014 /PRNewswire/ -- Avoya Travel® (www.AvoyaTravel.com), an American Express Travel Representative and one of the world's leading travel companies, has awarded New York- and San Diego-based Piston responsibility for creative and media work, including print and digital, as its new advertising agency partner.
Piston's win, accomplished in a competitive pitch process against an undisclosed number of top national agencies, also includes responsibility for a strategic branding process. The new partnership will serve to accelerate Avoya's leadership position within the travel industry by leveraging Piston's best-of-class marketing expertise and experience.
Piston's creative and media work will support Avoya's long-term strategy of strengthening the brand. As the brand continues growing and reaching new consumers, Avoya's focus will remain centered on a very important principal: changing the way people purchase vacations.
"We are pleased to welcome Piston to the Avoya Travel family," said Sam McCully, Vice President of Marketing for Avoya Travel. "We're confident that Piston's best-in-class capability will help us deliver upon our aggressive growth strategy and plan for the future."
"We are delighted to partner with a company that has such a rich heritage in innovation and leadership within the travel category, and we look forward to applying Piston's industry-leading experience to accelerate the growth of Avoya," said Piston President and co-founder, John Hartman.
About Avoya Travel
Avoya Travel has a long-standing reputation for being one of the world's largest and most innovative travel companies. As an American Express Travel Representative for more than 25 years, Avoya is deeply committed to Integrity and Professionalism™, service, and value in every aspect of planning cruises and vacations. With an elite network of independently owned and operated travel agencies, Avoya provides exclusive discounts, amenities, and first-class customer service to travelers worldwide. For this, Avoya has received numerous accolades, including being named 'Travel Agency of the Year', by Norwegian Cruise Line, Royal Caribbean, Celebrity Cruises, Carnival Cruises, American Express, Oceania Cruises, and more.
About Piston
Piston is a full-service digital agency located in New York and San Diego. Piston creates successful communications between brands and customers based on a deeper understanding of commerce, culture and technology. By connecting these three concepts, Piston builds and tracks brand relationships that span all media, channels and marketing capabilities.
Contact:
Pat Sloan
Sloan Hunt Communications
646-673-4787
[email protected]
SOURCE Piston
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