Piston Voted Small Agency of the Year at 2014 iMedia Agency Awards
SAN DIEGO, Dec. 11, 2014 /PRNewswire/ -- San Diego- and NY-based full-service digital agency Piston (www.pistonagency.com) has been named iMedia's 2014 Small Agency of the Year at the 2014 iMedia Agency Awards.
The iMedia Agency Awards recognize agencies that were the key drivers of industry innovation throughout the year with special attention paid to those agencies that led the field in strategic areas such as social media, video, mobile and more.
Finalists in the Small Agency category included: Traction, Nebo, Motive, Likeable Media, LazBro, Beeby Clark + Meyler. Winners in other categories included Huge, 360i, iProspect, Traction, Sparkhouse, Meredith Xcelerated Marketing, The Axis Agency, and M&C Saatchi Mobile.
"2014 has been an incredible year for Piston and winning small agency of the year is another example of why Piston is such a great place to work," said President John Hartman. "Being the best at what we do has always taken precedence over being the largest player in the game."
Citing Piston as an agency that punches well above its weight class, iMedia recognized Piston for its work with Yakult and Cars.com, among others. For Yakult, Piston was credited with taking the probiotic beverage to the next level in the United States. Since 2011 Piston has led efforts to build brand sales and awareness through search, display, social media and, most recently, TV as the international brand expands into U.S. markets. View the "Forever Yakult" TV spot here.
For Cars.com Piston was credited with designing a clever choose-your-own experience digital campaign probing users if they love or hate drama. Users who say they hate drama are taken directly to the Cars.com website to begin their shopping experience. While those who say they love drama are treated to fun, character-driven brand content. View the "ALL DRIVE. No drama" campaign here.
Piston clients include, among others, Intuit, AARP, Chico's, Skullcandy, bareMinerals, AAA, Experian, and Inspirato.
This win is added to a growing list of recent achievements for Piston, including winning 2 Gold and 3 Silver trophies earlier this year at the American Advertising Federation's American Advertising Awards.
About iMedia
iMedia Communications, Inc. is the most influential community of senior marketers in the rapidly evolving digital world. iMedia's events and online community bring powerful brand and agency marketers together with top technology and service providers to provide valuable industry perspective and inspire the industry's most prominent partnerships. The hub of the iMedia community is iMediaConnection.com, a daily publication and online network of senior marketers. The iMedia event portfolio includes the iMedia Brand Summit, the iMedia Agency Summit, and more. The company was founded in 2001 and is a subsidiary of dmg::events.
About Piston
Piston is a full-service digital agency located in San Diego and New York. Piston creates successful communications between brands and customers based on a deeper understanding of commerce, culture and technology. By connecting these three concepts, Piston builds and tracks brand relationships that span all media, channels and marketing capabilities.
http://www.pistonagency.com
Contact:
Pat Sloan
Sloan Hunt Communications
(646) 673-4787
[email protected]
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SOURCE Piston
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