NEW DELHI, June 6, 2012 /PRNewswire/ --
- Ensure Data Authenticity and Integrity With pbSecure™
Pitney Bowes India, a subsidiary of Pitney Bowes global corporation and an USD 5.3 billion fortune 500 company today introduces pbSecure™ to customers in India along with the Growth Markets region across Asia Pacific. An intelligent system that secures data at the point of origin, pbSecure™ is created to ensure data authenticity, prevent data tampering and speed up the process of data verification. pbSecure™ is delivered through Solutions Factory™, dedicated to delivering customised solutions for the specific needs of local clients in the Growth Markets region.
In this information age, financial accounts, products and goods, reports, invoices, receipts, identity cards, resumes and educational certificates are just some of the documents and data that pass through organizations on a daily basis. With this sheer avalanche of information, organizations are faced with the challenge of data authentication and verification - how they can ensure that all the information or products received and used is authentic and tamper-free, and will not put their organization and its operations at risk.
The pbSecure™ system is specifically created to address this key concern of companies worldwide.
"From documents and data, to consumer goods like medicine, electronics and luxury goods, when we talk about fraud and counterfeit, we are talking about a US$650 billion worldwide industry, and the latest update from the International Chamber of Commerce (ICC) shows that the figure could go up to a staggering US$1.7 trillion by 2015," said Mr. Eric Yves-Mahe, President of Pitney Bowes Growth Markets.
He added, "As the number of fraudulent cases increases and the methods become more complicated, pbSecure™ is a major innovative system, developed by our team of experts especially for businesses and companies to protect their products, their brands and their customers against fraud."
"pbSecure™ is a simple, effective and customizable system, harnessing and building on the ingenuity of our unique cryptography/encryption technology. Pitney Bowes has been innovating in the area of secure evidencing throughout its 90 year history. Our latest fraud-prevention innovations are at the heart of pbSecure™. The system will provide our customers with a solution to prevent and detect data tampering, and hence put an end to potential fraudulent cases that could cost them their time, resources and reputation," said Mr. Ranvir Singh, Vice President, Solutions Factory - Pitney Bowes Growth Markets.
Unlike other fraud-prevention solutions available in the market that focus on 'paper' security through the use of holograms, special inks and microprints, pbSecure™ focuses on securing the 'information' on the document or product. For example, in the case of educational certificates, this 'information' could be the students' detailed academic results and year of graduation. pbSecure™ scans, processes and secures the 'information' at the point of origin and makes the document tamper proof. This information security is accomplished by using pbSecure™ patented hardware security modules, layered on with a flexible software platform which is highly customizable to customer's needs.
Documents and product data secured by pbSecure™ can be verified for authenticity in an offline mode - a unique feature that allows customers to keep their data private. Online verification is also available. This verification process allows companies to lower costs and save time by eliminating manual verification, and at the same time, improve process controls and risk management by monitoring document creation. In addition, pbSecure™ can be enhanced with geo-intelligence to surface products or documents that are being copied if multiple verifications are found at different locations simultaneously.
Developed with technology that has been advanced and perfected over 90 years, pbSecure™ is a system that can be applied across different industries to prevent fraudulent cases. The system is ideal for industries with high-value fast-moving consumer goods, pharmaceutical industry, government bodies, financial institutes, educational institutes and human resource companies, as well as those that need to verify and authenticate vast amount of data. Coupled with Pitney Bowes's team of experienced and dedicated professionals, customers are assured a customizable system perfectly tailored for their companies' needs.
pbSecure™ is now available in markets worldwide.
About Pitney Bowes:
Delivering more than 90 years of innovation, Pitney Bowes provides software, hardware and services that integrate physical and digital communications channels. Long known for making its customers more productive, Pitney Bowes is increasingly helping other companies grow their business through advanced customer communications management. Pitney Bowes is a $5.3 billion company with 29,000 employees worldwide.
In the Growth Markets region comprising the Asia Pacific, Middle East, Africa and Latin Americas, Pitney Bowes operates directly in 15 countries with more than 1,200 employees and is supported by an extensive channel network of more than 100 partners. www.pb.com and http://growthmarkets.pb.com
About Pitney Bowes India:
Pitney Bowes India Pvt. Ltd. is part of the global Pitney Bowes group, whose parent company is Pitney Bowes Inc. (www.pb.com) Pitney Bowes India is the only mailstream solutions provider with a direct presence in India. As the leading provider for pre and post-print solutions and equipment, its 10 offices serve over 12,000 customers including large enterprises and small-medium businesses. For more information, please visit: www.pitneybowes.co.in
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For media enquiries, please contact:
Ms. Lynette Koh, Marketing and Postal Relations - Pitney Bowes Growth Markets
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SOURCE Pitney Bowes India Pvt Ltd