PITOOEY!™ Fully Prepared to File Comprehensive Suite of Patents Regarding Mobile Application (changing its name from White Dental Supply)

Jan 30, 2013, 15:19 ET from PITOOEY!

PHOENIX, Jan. 30, 2013 /PRNewswire/ -- PITOOEY!™ (OTCBB: WITD) ("The Company") announced today ongoing patent and trademark filing activities will further enhance its IP portfolio. This series of patents, covering the functionality of the PITOOEY!™ app, will be in addition to the trademarks already obtained on PITOOEY!™ and the penguin logo. The suite of patents is expected to include the extensive array of functionality within the app (certain features to be released in future updates).

"Today's marketplace is growing significantly more competitive with the introduction of new ideas and technologies becoming a daily occurrence. The most successful companies are those who secure and leverage their proprietary information and intellectual property," said David Sonkin, company President and COO. "With the filing of these patents we will have properly set the stage for PITOOEY!™ to reach untold levels of success in the near future."

Among the various concepts that will be covered by the collection of patents will be the process of user profile creation, user preference determination algorithms, pull message implementation, and automated partner solicitation. This comprehensive assortment of patents will secure the entirety of proprietary information within PITOOEY! and will prevent the app or its functionality from being replicated by a competitor.

To download the app, go to http://itun.es/us/ilLxJ.i

For further information, please visit www.pitooey.com.

About White Dental Supply, Inc.

The name of White Dental Supply, Inc. will change to PITOOEY!, Inc. effective February 7, 2013. White Dental Supply is an Internet marketing company that leverages its proprietary technology to assist companies in establishing and developing a presence on the Internet. The company's offerings come from two distinct, yet synergistic, business groups, Choice One Mobile and PITOOEY!™ Mobile. Choice One Mobile offers various services regarding content creation, search engine optimization, social media management, and mobile platform optimization using "Mobile Caviar". PITOOEY!is a cloud-based, comprehensive, searchable database for text message Business-to-Consumer offers. On the PITOOEY!™ platform, a partner may upload messages into the database, which users "pull" according a profile based on the consumer's interests, previous purchases, current location, etc. PITOOEY!™ provides a service to users, as well as an engagement tool for businesses.

For more information, please visit www.PITOOEY.com.

Forward-Looking Statements
This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements regarding our expected future financial position, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations, as well as statements that include words such as "anticipate," "if," "believe," "plan," "estimate," "expect," "intend," "may," "could," "should," "will," and other similar expressions are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements to differ materially from anticipated results, performance, or achievements. We are under no obligation to (and expressly disclaim any such obligation to) update or alter our forward-looking statements, whether as a result of new information, future events or otherwise.

White Dental Supply, Inc. Contact:
Investor Relations