Pittsburgh Theatres Become All Digital

PITTSBURGH, Dec. 14, 2012 /PRNewswire/ -- Two of Pittsburgh's largest cinemas, CHARTIERS VALLEY STADIUM 18 in Bridgeville and NORTH VERSAILLES STADIUM 18, are now fully digital. The theatres underwent a number of upgrades in the past several months including a conversion from 35mm projection to state-of-the-art digital projection, digital surround sound and Digital Real D 3D.

"Digital projection is the way the movie industry is moving. Converting to high-quality digital systems allows Chartiers Valley and North Versailles theatres to present the best possible cinema experience available," said Phil Zacheretti, president of Phoenix Big Cinemas which manages the two mega-plexes. "The theatre upgrades and renovations reinforce the owner's commitment to offer a state-of-the-art entertainment destination."

In honor of the cinema updates, both sites have several special offers and events scheduled. During the opening weekend of Peter Jackson's THE HOBBIT, each guest will receive a free popcorn with every admission to film. Guests can also become fans of the cinemas' Facebook pages for a chance to win a year of free movies and a $500 concession gift card. Finally, for the highly anticipated release of the Pittsburgh film starring Tom Cruise, both sites are offering special advance showings of JACK REACHER on Thursday, December 20 at 9:00 PM and Midnight. In addition, all guests attending the JACK REACHER shows on Thursday will receive a Free Popcorn and free Jack Reacher Poster!

Opening on Friday, December 21, Chartiers Valley Stadium 18 and North Versailles Stadium 18 will play new releases including Jack Reacher, This Is 40, Cirque du Soleil: Worlds Away, as well as, recent releases such as The Hobbit: An Unexpected Journey, Monsters Inc. 3D and Guilt Trip.

Chartiers Valley Stadium 18 and North Versailles Stadium 18 offer Gift Cards and online and advance ticketing through MovieTickets.com. Guests can join the free "Motion Picture Points" rewards club to earn points for free popcorn, soft drinks and movie tickets at both locations. Both cinemas offer plentiful parking and their convenient locations provide easy access for the surrounding communities. Knoxville-based Phoenix Big Cinemas Management manages the cinemas for the Pittsburgh based ownership group.

The Hobbit Opening Weekend Offer
- Free Popcorn with each paid admission to The Hobbit December 14 - 16, 2012

JACK REACHER Opening
- Special Advance Shows Thursday, December 20 at 9:00 PM and Midnight
- Free Popcorn with each paid admission to Jack Reacher on Thursday, December 20
- Free JACK REACHER Poster with admission to Jack Reacher on Thursday, December 20

"Win a Year of Free Movies" Sweepstakes!
- Win a Free Movies for a Year and a $500 Concession Gift Card
- Join either theatre on Facebook to enter the sweepstakes
- Play the game, watch trailers and more to increase entries and odds of winning!
- Sweepstakes runs through January 15, 2013

SOURCE Phoenix Big Cinemas