PIX11, Barclays Center, Brooklyn Nets And New York Islanders In Brooklyn Form Multi-Year Strategic Partnership

NEW YORK and BROOKLYN, N.Y., Dec. 9, 2014 /PRNewswire/ -- PIX11, Tribune Broadcasting's New York flagship station, Barclays Center, the Brooklyn Nets and the New York Islanders in Brooklyn have announced a multi-year exclusive marketing partnership. The alliance was announced today by Rich Graziano, PIX11 President and General Manager, and Brett Yormark, Chief Executive Officer of the Brooklyn Nets and Barclays Center.

As part of the collaboration, PIX11 will create a street-level, in-arena studio at Barclays Center looking onto Flatbush Avenue, which will serve as a Brooklyn-based hub for broadcasts. The studio will be used for daily live shots in PIX11's signature newscasts, as well as for special presentations around big concerts and shows, civic and political events, discussions, debates and community activities.

PIX11 will also partner with Brooklyn Nets Assist, the community outreach arm of the Nets organization, to amplify awareness of the team's community activities.

During every Brooklyn Nets and New York Islanders game, Barclays Center will display PIX11's marketing assets in "Street to Suite" signage beginning with the Barclays Center's signature Oculus outside the arena. PIX11 will also be the presenting partner of BCTV – a custom in-arena and online video network featuring original content about the arena's events and the Brooklyn community. BCTV programming appears on the venue's 700 HDTVs prior to and following events, as well as online at BarclaysCenter.com.

"We are incredibly excited about our multi-year partnership with Barclays Center, the hottest sports and entertainment destination in New York," said Graziano. "Brooklyn is a global destination with character and cultural cachet, and our Brooklyn studio will give us an even stronger foothold in the borough and the community."

"We are thrilled to partner with PIX11 to offer unprecedented access and engaging initiatives to interact with the New York audience like never before," says Yormark. "We are also proud to host a state-of-the-art Brooklyn-based news studio and are looking forward to having PIX11 as a daily fixture at Barclays Center."

ABOUT PIX11

Founded in 1948 and owned by Tribune Broadcasting, a division of Tribune Media, WPIX-TV (PIX11) has long been regarded as a groundbreaking station in New York. In 2006, PIX11 became the flagship station of the CW Television Network, and its successful primetime programming, award winning news, extensive library of hit movies, first-run programs, off-network sitcom favorites, quality children's programming and public affairs shows, as well as outstanding event coverage, have contributed to the station's success. PIX11 has earned nearly 270 Emmy® Awards including two for Outstanding Morning News Program and multiple Awards for Outstanding Newscast. The station has been honored with numerous other awards for excellence in reporting, news coverage, public affairs, specials and features. In addition, PIX11 has been the broadcast home of the New York Mets since 1999. PIX11 is also home to the New Jersey Lottery drawings. For more information visit www.pix11.com

ABOUT TRIBUNE MEDIA:

Tribune Media Company (NYSE: TRCO) is home to a diverse portfolio of television and digital properties driven by quality news, entertainment and sports programming. Tribune Media is comprised of Tribune Broadcasting's 42 owned or operated local television stations reaching more than 50 million households, national entertainment network WGN America, available in approximately 71 million households, Tribune Studios, and Gracenote, one of the world's leading sources of TV and music metadata powering electronic program guides in televisions, automobiles and mobile devices. Tribune Media also includes Chicago's WGN-AM, the national multicast networks Antenna TV and THIS TV. Additionally, the Company owns and manages a significant number of real estate properties across the U.S. and holds other strategic investments in media. For more information please visit www.tribunemedia.com.

ABOUT BARCLAYS CENTER

Barclays Center opened on September 28, 2012, and is a major sports and entertainment venue in the heart of Brooklyn, New York. One of the most intimate seating configurations ever designed into a modern multi-purpose arena, Barclays Center offers 17,732 seats for basketball, 15,813 for hockey, and up to 19,000 seats for concerts, and has 101 luxury suites, four bars/lounges, four clubs, and 40/40 CLUB & Restaurant by American Express.

Barclays Center hosts an extensive variety of events, including premier concerts, major professional boxing cards, top college basketball, family shows, the Brooklyn Nets and soon the New York Islanders.

Barclays Center has redefined the arena customer service and culinary experience. Its more than 2,000 employees are trained by Disney Institute, the business advisory arm of The Walt Disney Company, and its BrooklynTasteTM food program features selections from 55 well-known restaurants and vendors in the borough.

Barclays Center engages the customer with state-of-the-art technology to enhance the fan experience. As the first arena in the world to utilize Cisco StadiumVision mobile multicast streaming technology, Barclays Center allows fans to watch live video and instant replays from their mobile phones while connected to the arena's free Wi-Fi.

Located atop one of the largest transportation hubs in New York City, Barclays Center is accessible by 11 subway lines, the Long Island Rail Road, and 11 bus lines.

For more information on Barclays Center, please visit www.barclayscenter.com or follow on Twitter @barclayscenter.

Video of Rich Graziano, PIX11 President and General Manager, and Brett Yormark, Chief Executive Officer of the Brooklyn Nets and Barclays Center announcing partnership: http://go.pix11.com/1wuPxjd

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/pix11-barclays-center-brooklyn-nets-and-new-york-islanders-in-brooklyn-form-multi-year-strategic-partnership-300006914.html

SOURCE PIX11

Related Links

http://www.barclayscenter.com