MOUNTAIN VIEW, Calif., May 13, 2011 /PRNewswire/ -- Pixazza, Inc., the worldwide leader in making images interactive, today announced the addition of video to its popular information cards, offering a novel way for companies and brands to reach their target customers through the online images that capture their attention. The integration of relevant video content offers new opportunities for consumers to interact with their favorite images when browsing the web.
When a consumer mouses over a Pixazza-enabled image on a publisher's site, a card appears and displays information related to the picture. Pixazza cards reveal details about the products in the picture, enable purchases from Pixazza's network of established merchants, feature relevant brands and now, can showcase video content directly related to the image. Pixazza cards provide advertisers the opportunity to promote their brands to a premium demographic just when interest is piqued.
"With trillions of images on the web today, we seek to enhance the online viewing experience by sharing highly relevant, engaging content that make consumers want to dive in and learn more about the pictures they see," said Chas Edwards, CRO and Head of Publisher Development at Pixazza. "Adding video is a natural extension of our current offering. We're giving advertisers and brand marketers another way to transform previously static images into meaningful, interactive content so they can better connect with their audience."
Founded in 2008, Pixazza, Inc. is the worldwide leader in making images interactive. By enabling consumers to mouse over images to learn more and see related products, Pixazza has pioneered the use of images as real estate for brand advertising and ecommerce. Through its network of leading publishers, Pixazza currently serves more than 100 million unique users per month at a rate of 20 billion image views per year. Developed by technologists from Netscape and LiveOps, Pixazza's platform combines Internet and crowdsourcing technology to deliver the optimal content relevant to online images. Pixazza is a private company funded by August Capital, CMEA Capital, Google Ventures, and Shasta Ventures, with offices in Mountain View, CA.
SOURCE Pixazza, Inc.