MOUNTAIN VIEW, Calif., March 8, 2011 /PRNewswire/ -- Pixazza, Inc., the leading web service that is making online images interactive, today announced key metrics demonstrating the growth and opportunity of images as an innovative advertising medium. Pixazza has moved into the top 25 in Quantcast's U.S. network ranking. Through its growing network of popular publishers, Pixazza now reaches more than 70 million unique visitors per month. This demonstrates an 80 percent increase in reach in just five months. During the same time period, the number of publishers in the Pixazza network grew 15x.
In addition, Pixazza now enables images at a rate of 20 billion image views per year, representing a 100 percent increase over the past five months. Just as page views are commonly used to measure web site traffic, Pixazza tracks image views, which count the number of times a web publisher serves a Pixazza-enabled image.
When a consumer mouses over a Pixazza-enabled image on a publisher's site, a card appears, which displays information about the products inside the picture and enables a purchase from Pixazza's network of established merchants. Pixazza cards offer an innovative way for advertisers to promote their brands to a premium demographic just when their interest is piqued. Then, once engaged, Pixazza delivers targeted information.
"Consumers access an unprecedented level of content through the Internet, a uniquely visual medium, but brand advertisers have lacked the tools to attract a viewer's attention within the context of images," said Bob Lisbonne, CEO of Pixazza. "Pixazza solves this problem by transforming online images into captivating content that connects consumers with products when their intent, interest and engagement are highest."
Founded in 2008, Pixazza, Inc. is a leading web service that is changing the way consumers interact with images online. By enabling consumers to mouse over images to learn more and see related products, Pixazza has pioneered the use of images as real estate for brand advertising and ecommerce. Through its network of leading publishers, Pixazza currently serves more than 70 million unique visitors per month at a rate of 20 billion image views per year. Developed by technologists from Netscape and LiveOps, Pixazza's platform combines Internet and crowdsourcing technology to deliver the optimal content relevant to online images. Pixazza is a private company funded by August Capital, CMEA Capital, Google Ventures, and Shasta Ventures, with offices in Mountain View, CA.
SOURCE Pixazza, Inc.