Pixazza Names Chas Edwards as Chief Revenue Officer and Head of Publisher Development

Former Digg and Federated Media Executive Joins Pixazza as Company Continues Rapid Growth Trajectory

Oct 25, 2010, 16:07 ET from Pixazza, Inc.

MOUNTAIN VIEW, Calif., Oct. 25 /PRNewswire/ -- Pixazza, Inc., a web service that is changing the way that consumers interact with images across the web, today announced the appointment of Chas Edwards as its Chief Revenue Officer (CRO) and Head of Publisher Development. A former Digg and Federated Media Executive, Edwards brings many years of Internet advertising sales experience to Pixazza.

Edwards joins Pixazza as the company's network of publishers and advertisers continues to grow and gain momentum at record pace. Pixazza now reaches more than 40 million unique visitors per month with more than one-half based in the U.S. This represents a 60% increase in reach since July. Also, Pixazza now enables images at a rate of 10 billion image views per year, demonstrating a 25% increase in only three months.

"As one the industry's preeminent CROs, we're delighted to have Chas join us," said Bob Lisbonne, CEO of Pixazza. "His experience at Digg, Federated Media, and CNET will be instrumental in helping develop Pixazza's advertiser and publisher relationships."

Edwards comes to Pixazza from Digg, where he served as the company's CRO and Publisher and was responsible for all of the revenue generation efforts as well as publisher partnerships, ad operations and public relations. Prior to Digg, Edwards was the CRO and Publisher of Federated Media, which he co-founded with John Battelle. At Federated Media, Edwards managed sales, marketing and client services for a network of leading websites, including Digg, BoingBoing, Metafilter, Dooce, Makezine, Sportsblog Nation, PROTRADE, Left Lane News, AutoSpies, GigaOm and TechCrunch. Before Federated Media, Edwards served in a number of top sales, business development and marketing roles at CNET Networks.

"When I started talking to Bob Lisbonne and Jim Everingham, Pixazza reminded me of my favorite parts of FM and Digg," said Chas Edwards. "With the explosion of photos on the web, I'm convinced that the right model exists to enable image advertising to reach its potential and help advertisers and publishers move their businesses forward."

About Pixazza

Founded in 2008, Pixazza, Inc. is changing the way consumers interact with images on the web. By enabling consumers to simply mouse over images to learn more and see related products, Pixazza has pioneered the use of images as real estate for brand advertising and ecommerce. Through its network of leading publishers, Pixazza currently serves more than 40 million unique visitors per month at a rate of 10 billion image views per year. Developed by technologists from Netscape and LiveOps, Piazza's platform combines Internet and crowd sourcing technology to deliver the optimal content relevant to online images. Pixazza is a private company funded by August Capital, CMEA Capital, Google Ventures, and Shasta Ventures, with offices in Mountain View, CA.

SOURCE Pixazza, Inc.