Pixel Power to Reveal New ChannelMaster™ Complete Broadcast Channel Playout Solution at NAB 2011

New Product Line Provides No Compromise, Fully-Integrated Systems with Sophisticated Channel Branding and Promo Graphics for Rapid, Cost-Effective Multi-Channel Deployments

Mar 23, 2011, 12:10 ET from Pixel Power

BURBANK, Calif. and LAS VEGAS, March 23 2011 /PRNewswire/ -- Pixel Power, the leading supplier of broadcast graphics systems, today announced plans to reveal ChannelMaster—a new line of all-in-one playout systems for multi-channel broadcast operations— at NAB 2011, in Booth N2034 of the Las Vegas Convention Center, April 11-14.  ChannelMaster systems deliver all the functionality needed to quickly deliver a channel on air—and are the first products of their kind to include sophisticated graphics for branding and promotion—without the cost and complexity of traditional playout chains.

"Many adopters of 'channel in a box'-type solutions quickly discover that merely pumping out content does not make for a successful channel launch. Graphics and branding are vital to creating compelling channels, so many then come to Pixel Power for graphics to fill that void in their playout chain," said Pixel Power Inc. CEO Pete Challinger. "Now, the no compromise design of our new Pixel Power ChannelMaster provides broadcasters what they really need. Secondary channels should not look secondary —they require the same polish and impact of primary channels."

ChannelMaster integrates storage, graphics, DVE, subtitling, master control, live feed and long-form video playout within a single dedicated hardware platform that enables broadcasters to avoid the cost and complexity of traditional playout chains. Featuring Pixel Power's industry-leading Clarity graphics engine, ChannelMaster provides highly sophisticated levels of branding and promo graphics capability, enabling broadcasters to create channels that compete effectively for audience attention.

All of the hardware components and software functionality within ChannelMaster work seamlessly together to quickly and reliably bring a channel on air. ChannelMaster can operate autonomously or as a part of a group of ChannelMaster devices controlled and managed by a range of popular automation and media asset management systems. A single 3RU ChannelMaster system has everything required to deliver a single complex channel or two simpler channels.

For more information visit www.pixelpower.com.

Notes to editors:

About Pixel Power

Pixel Power provides innovative graphics production and delivery systems for broadcasters, OB truck companies, playout facilities, post-production houses, venues and sports complexes.  Our award-winning branding and promotions systems, graphics-enabled master control switchers, and sophisticated HD/SD switchable graphics production systems allow producers to deliver dynamic live and pre-recorded content for any SD, HD, 3D stereoscopic, mobile, online or interactive application.

For more than 20 years Pixel Power's engineering prowess and dedication to customer support have made it the industry's first choice. Our customer base of over 2000 systems includes market leaders like ABC, Astral, CBC, Disney, Discovery, ESPN, HBO, MTV, CNBC and Technicolor.

Headquartered in Cambridge, England, Pixel Power has a subsidiary located in Burbank, California and a Middle East office in Dubai, as well as a global network of carefully selected and trained distributors to support any requirement.

SOURCE Pixel Power