Milestone Honored with 14-foot tall "Like" Icon Constructed out of Pizza Boxes
DALLAS, Jan. 30, 2013 /PRNewswire/ -- Along with being the world's largest pizza company, Pizza Hut can now add another achievement to its portfolio: First pizza brand to surpass 10 million likes on Facebook.
The brand's Facebook page, facebook.com/pizzahut ,eclipsed the mark in five years, having launched the social media page in 2007. Pizza Hut also is a category frontrunner in followers on Twitter, subscribers on YouTube and is one of the most active brands on Instagram and Pinterest.
In celebration of the Facebook achievement, Pizza Hut has erected a one of a kind "monument" of massive proportions at its corporate headquarters in Plano, TX. The company constructed a 14-foot tall Facebook "Like" thumb icon made entirely out of the brand's famed pizza boxes. In all, more than 500 boxes were strategically placed atop one another to make a pixilated-looking Like thumb. The structure was even marveled at and approved by Facebook.
"We take great pride in being a fan favorite in hometowns across America as well as on Facebook," said Doug Terfehr, Director of Public Relations, Pizza Hut. "This is another crowning achievement for our brand online and it's made extra special because this is only made possible through the passion and support of our fans."
A time lapse video showcasing construction of the thumb is can be found on the company's YouTube channel. This mark is another notch in what will be one of the busiest weeks of the year for the pizza maker. Pizza Hut is gearing up for its busiest day of the year on Sunday, Feb. 3, in which the brand expects to sell more than 16 million slices of pizza, more than any other pizza chain. The company also will debut be a new commercial during the Big Game on Sunday, one that was crowd-sourced using fan contest videos uploaded to its Facebook page.
More information about Pizza Hut can be found at www.Pizzahut.com.
About Pizza Hut
Pizza Hut, America's Favorite Pizza, delivers more pizza, pasta and wings than any other restaurant. The only pizza company to be named a top ten franchise in 2012 by Entrepreneur Magazine, Pizza Hut began 50 years ago in Wichita, Kansas, and today operates nearly 10,000 restaurants in more than 90 countries. Pizza Hut, Inc. is a subsidiary of Yum! Brands, Inc. (NYSE : YUM ). To check out what's new at Pizza Hut visit PizzaHut.com, or keep up with the brand via its social media channels at social.PizzaHut.com.
SOURCE Pizza Hut