PLANO, Texas, March 6, 2017 /PRNewswire/ -- Ordering pizza may never be easier, or more fun, than right now thanks to Pizza Hut.
Pizza Hut®, which serves and delivers more pizzas than any other pizza company in the world, already features a menu of easy ordering options, including the Pizza Hut app, mobile site, Facebook and Twitter messenger, Amazon Echo, Echo Dot, Amazon Tap and Fire TV.
And now, just in time for college basketball's signature event, the Official Pizza of the NCAA, March Madness and the Final Four® has taken its digital ordering experience to the next level with Pizza Hut Pie Tops, a custom-designed, first-of-its-kind basketball shoe that can order pizza for delivery at the press of a button on the shoe's tongue.
"It's always important that we make it easy for fans to order the Pizza Hut pizza they love without missing a moment of the March Madness action," said David Daniels, Vice President, Media & Advertising, Pizza Hut. "We know pizza is a fan favorite during the NCAA College Basketball Tournament, and our special-edition Pie Tops are a culturally-timed creative expression of our commitment to providing the easiest pizza ordering and delivery experience possible."
The Pizza Hut Pie Tops are equipped with Bluetooth communication via a smart button inside the shoe tongue. The button connects the actual Pie Tops shoes to the user's phone and the Pie Tops app, allowing the user to press the button and instantly submit a pizza order.
To showcase how easy pizza ordering and delivery is at Pizza Hut, the brand enlisted basketball great and March Madness legend Grant Hill to star in its latest TV campaign. In the creative, Hill demonstrates that success on the basketball court takes hard work, but ordering pizza is easy as pie.
Pizza Hut is making easy pizza delivery the game plan for fans everywhere throughout the March Madness tournament with a slam dunk deal. Pizza lovers can get a large two-topping pizza online for just $7.99 or any specialty for just $3 more. Deal does not apply to other menu items, tax, delivery charge, or driver tip and Pie Tops are not generally available to the public.
Pizza Hut offers a variety of ways to make digital ordering easier, including a re-order button, the option to choose from the most popular pizzas menu and social sign in for PizzaHut.com accounts. More information is available at www.PizzaHutAllAccess.com.
In 2016, Pizza Hut announced its multi-year partnership with the NCAA and launched the Pizza Hut All-American program, providing one fan the opportunity to attend every DI national championship. Fans can follow the journey of winner, Jason Zone Fisher, on Instagram and Twitter at @PHAllAmerican.
About Pizza Hut
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), serves and delivers more pizzas than any other pizza company in the world. With easy order options including the Pizza Hut app, mobile site, Facebook and Twitter messenger and Amazon devices, Pizza Hut is committed to providing an easy pizza experience – from order to delivery.
Founded in 1958, Pizza Hut has become the most-recognized pizza restaurant in the world, operating more than 16, 400 restaurants in more than 100 countries.
Pizza hut is also the proprietor of The Literacy Project, an initiative designed to enable access, empower teachers and inspire a lifelong love of reading. The program is rooted in the foundation set by the Pizza Hut BOOK IT! Program, which is the longest-running corporate supported literacy program, impacting more than 14 million students each year. For more information, visit www.pizzahut.com. Follow Pizza Hut on Facebook (www.facebook.com/PizzaHut), Twitter (www.twitter.com/pizzahut) and Instagram (www.instagram.com/pizzahut).
SOURCE Pizza Hut