DUBAI, UAE, December 11, 2014 /PRNewswire/ --
Pizza Hut Oman, renowned for its customer-centric product innovations, was awarded the 'Most Innovative Industry Application of Big Data' at The Customer Festival Awards, held in Dubai on 18 November 2014.
The award ceremony, part of the Middle East's Customer Festival, brings together all aspects of the customer journey, from product search and evaluation to purchase and repurchase. The winners were selected by an independent and experienced panel of judges, from renowned brands such as Euromonitor International, YouGov, Bain & Company.
"The Customer Festival Awards is an undisputed mark of success, which recognises excellence in customer experience in the Middle East. We are proud to be the recipient of the 'Most Innovative Industry Application of Big Data' award. The award validates our efforts that are driven towards using the power of predictive analytics to deliver service that exceeds customer expectations," stated Vivek Pande , CEO, Khimji Lifestyle Division.
Pizza Hut Oman has structured its marketing goals and strategies in collaboration with Capillary Technologies - a leading provider of cloud-based software solutions that enable retail marketers to quickly and easily build, manage and analyse customer data to gather deep insights and personalize customer engagement across Omni channels, driving a significant increase in sales and customer loyalty. "At Pizza Hut we understand and respect the likes and dislikes of our valued customers. Our partnership with Capillary helps us make sense of our customer data and their preferences to create meaningful offers, positive product extensions and rewarding programmes, based on analytics driven real-time insights. The award reinforces our focus on Big Data analytics, which is powered by Capillary's industry-leading Intelligent Customer Engagement™ solutions," added Nicodemus Rozario; Marketing Manager; Khimji Restaurant Division.
Pizza Hut Oman holds the merit of being the only brand from Oman to win the 'Most Innovative Industry Application of Big Data' award at the Middle East's Customer Festival.
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SOURCE Pizza Hut Oman