Pizza Market to Grow by USD 70.1 Billion from 2025-2029, Driven by Rising Consumption in Developing Countries, Report on How AI is Driving Market Transformation - Technavio

NEW YORK, Feb. 11, 2025 /PRNewswire/ -- Report with the AI impact on market trends - The global pizza market size is estimated to grow by USD 70.1 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of 6.8% during the forecast period. Increasing consumption of pizza in developing countries is driving market growth, with a trend towards growing popularity of online food orders through portals and mobile apps. However, fluctuation in prices of food commodities poses a challenge. Key market players include Boston Pizza Royalties Income Fund, California Pizza Kitchen Inc., CEC Entertainment Concepts L.P., CICI ENTERPRISES LP, Dominos Pizza Inc., FAT Brands Inc., Godfathers Pizza Inc., Hungry Howie Pizza and Subs Inc., La Pinoz Pizza, Little Caesar Enterprises Inc., Marcos Franchising LLC, Mellow Mushroom Pizza Bakers, MOD Super Fast Pizza LLC, MTY Food Group Inc., Papa Johns International Inc., Pizza Nova Take Out Ltd., PizzaExpress Restaurants Ltd., Retail Food Group Ltd., Spizzico Italian Kitchen, and YUM Brands Inc..

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Market Driver

The Pizza Market is booming with Italian and American-style pizzas leading the trend. Consumers enjoy various options like French fries, salad, garlic bread, gourmet pizzas, vegetarian, and vegan pizzas, catering to plant-based diets and cultural preferences. Raw materials include wheat, water, yeast, salt, olive oil, tomato sauce, mozzarella cheese, vegetables, meats, seafood, herbs, and pepperoni. Pizza's worldwide popularity fuels the market's growth in developing economies due to rapid Westernization and technical advancements like robotic automation and ghost kitchens. Leading market players use marketing campaigns, competitive prices, discounts, and combo offers to attract customers. Healthier product variants, such as whole wheat crusts and gluten-free options, cater to diverse dietary needs. Convenience is key, with online ordering, delivery services like DoorDash and Grubhub, and ready-to-eat and frozen food items. Ethical practices, sustainability, and locally sourced ingredients are essential for brand recognition and customer loyalty. Non-vegetarian pizzas offer savory profiles with toppings like BBQ chicken, sausage, and bacon. Vegetarian and vegan pizzas feature plant-based proteins and cheese alternatives. Crust types include thick, thin, and stuffed, with substantial sizes appealing to consumers. Pizza consumption is common in social gatherings, parties, and cultural events. Effective marketing strategies, convenient dining experiences, and brand presence in urban centers, suburbs, and transportation hubs contribute to the market's growth. 

Online ordering systems offer several advantages for pizza markets over traditional telephone orders. During peak hours, online platforms prevent lost orders due to engaged phone lines. Consumers also tend to spend more when ordering digitally, thanks to engaging menus. Mobile apps further expand customer bases by offering takeaway and delivery options. Feedback from consumers on these platforms is valuable for businesses, contributing to continuous improvement. The shift towards online ordering has significantly impacted the pizza market's growth. 

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Market Challenges

• The Pizza Market is a thriving industry, with Italian pizzas leading the way in worldwide popularity. Consumers enjoy various pizza options such as gourmet pizzas, vegetarian, and vegan pizzas, catering to plant-based diets and cultural preferences. Challenges include sourcing raw materials like wheat, water, yeast, salt, olive oil, tomato sauce, mozzarella cheese, vegetables, meats, seafood, herbs, and pepperoni. Pizza consumption is widespread, from social gatherings and parties to developing economies undergoing rapid Westernization. Technical advancements, including robotic automation and ghost kitchens, streamline production. Marketing campaigns and competitive pricing, discounts, and combo offers attract a loyal customer base. Pizza chains and leading market players offer diverse pizza options, including BBQ chicken, cauliflower crusts, and healthier product variants. Convenience is key, with online ordering, delivery services like DoorDash and Grubhub, and ready-to-eat and frozen food items. Ethical practices, sustainability, and locally sourced ingredients are essential for brand presence and recognition. Non-vegetarian pizzas with savory profiles and textures, such as sausage and bacon, coexist with vegetable toppings and plant-based proteins and cheese alternatives. Crust types, including thick, thin, and stuffed, cater to various preferences. The pizza market outlook remains positive, with substantial size and effective marketing strategies.
• The cost of producing pizza can be influenced by the price fluctuations of essential raw materials like wheat, vegetables, tomato sauce, meat, and cheese. The gap between demand and supply for these items has caused significant increases in their costs for vendors in recent years. This rise in raw material prices not only increases manufacturing costs but also decreases profit margins. To remain competitive, pizza manufacturers may experiment with cheaper alternatives. The pricing of raw materials is determined by suppliers, who can set competitive or varying prices. Unforeseen events, such as adverse weather conditions, national emergencies, government regulations, natural disasters, supply shortages, or other unexpected occurrences, can also impact the availability and price of raw materials.

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Segment Overview

This pizza market report extensively covers market segmentation by

• Distribution Channel
• Quick Service Restaurants (QSR)
• Full-service Restaurants (FSR)
• Others
• Type
• Non-vegetarian Pizza
• Vegetarian Pizza
• Geography
• North America
• Europe
• APAC
• Middle East And Africa
• South America

1.1 Quick service restaurants (QSR)- Quick Service Restaurants (QSRs), such as those offering pizza and burgers, have gained popularity due to their efficient and cost-effective business model. These restaurants provide specific menu items that require minimal preparation time and are delivered via express service. QSRs are known for their standardized, modular processes, which help reduce delivery times while maintaining food quality. The increase in urbanization and lower setup costs have led to a rise in QSRs, with India's QSR chain reporting a growth of 20-25% in the fiscal year 2023. Major fast food chains, like Dominos and Pizza Hut, are expanding their business and hiring more staff, even in tier 2 and 3 cities with little competition for food delivery. The high return on investment and savings on expenses, such as space, furniture, and air conditioning, make QSRs a practical business format. Thus, the QSR market is expected to grow significantly during the forecast period.

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Research Analysis

Pizza, a beloved global food staple, continues to evolve with the growing trend towards plant-based diets. Vegetarian and vegan pizzas are increasingly popular, featuring an array of delectable toppings such as vegan cheese, plant-based meats, and colorful vegetables. Whole wheat and gluten-free crusts cater to various dietary needs, while BBQ chicken and pepperoni remain crowd-pleasers. Pizzerias, delivery services, and online ordering platforms make it easy for consumers to enjoy their favorite pizzas from the comfort of their homes. Supermarkets and convenience stores offer ready-to-bake pizzas for those who prefer cooking at home. Sustainability and convenience are key considerations for many pizza providers, with a focus on locally sourced raw materials and eco-friendly packaging. Gourmet pizzas, garlic bread, French fries, and salad complete the menu, providing a satisfying experience for all palates. Brand recognition and innovation drive competition among pizza chains, ensuring a diverse and delicious selection for pizza lovers everywhere.

Market Research Overview

The Pizza Market has gained worldwide popularity due to its Italian origins and versatile offerings. Italian staples like tomato sauce, mozzarella cheese, and fresh vegetables are at the heart of this beloved dish. However, modern pizzerias and restaurants have expanded the menu to include French fries, Salad, Garlic bread, Gourmet pizzas, Vegetarian, and Vegan pizzas, catering to various dietary preferences. Raw materials such as wheat, water, yeast, salt, olive oil, and herbs are essential for creating the perfect pizza base. Ingredients like cheese, vegetables, meats, seafood, and pepperoni add to the diverse pizza options. Delivery services like DoorDash and Grubhub, as well as Online ordering, have made pizza more accessible than ever. Convenience stores and supermarkets offer ready-to-eat and frozen food items for minimal preparation. The pizza market outlook is positive, with the convenience factor, competitive prices, discounts, and combo offers attracting a loyal customer base. Pizza chains have expanded their offerings to include healthier product variants, locally sourced ingredients, and ethical practices. Technical advancements like robotic automation and ghost kitchens have streamlined production, while marketing campaigns and globalization have led to cultural integration and the spread of international cuisines and flavors. Pizza consumption is a staple in social gatherings, parties, and developing economies undergoing rapid Westernization. Non-vegetarian pizzas with savory profiles and textures, as well as vegetarian and vegan options with plant-based proteins and cheese alternatives, cater to diverse tastes and dietary needs. Crust types, including thick, thin, and stuffed, and substantial sizes add to the pizza experience. Full-service restaurants offer a convenient dining experience, while fast food services provide takeout and delivery options. Effective marketing strategies, brand presence, and loyalty programs contribute to the brand recognition and customer base of leading players in the pizza market.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

• Distribution Channel
• Quick Service Restaurants (QSR)
• Full-service Restaurants (FSR)
• Others
• Type
• Non-vegetarian Pizza
• Vegetarian Pizza
• Geography
• North America
• Europe
• APAC
• Middle East And Africa
• South America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

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SOURCE Technavio