Place-Based Video Reaches the Tipping Point with Tri-State Ford

NEW YORK, Nov. 6, 2013 /PRNewswire/ -- Gone are the days when broadcast television was the only option for reaching a mass audience. As broadcast ratings decline, it's becoming more difficult to "cume" an audience with spot TV.  Place-based video has reached a tipping point where it can make up this shortfall.

The Digital Place-based Advertising Association (the DPAA) orchestrated a program in the New York DMA for the Tri-State Ford Dealers. A significant group of place-based video networks were integrated into a spot TV plan, effectively replacing about a fifth of the spot TV dollars starting in late September of this year. Deena Woodrow, SVP Team Detroit (WPP), noted that GRP's increased 30% and reach increased 24% over the original spot TV plan, holding dollars level. But wait, there's more. 

Bill Ketcham from Adspace Networks blogs about how the group collaborated on the campaign and the results that advertisers can no longer ignore.

Click here for more.

About Adspace Networks, Inc.
Adspace Networks, Inc. (www.adspacenetworks.com) owns and operates the Adspace Digital Mall Network, the largest in-mall digital network in the country. Currently located throughout 206 Class A malls across the United States, the network consists of 2,824 HD "Smart Screens" in three formats: nine foot "floor mounts" in portrait format, 42 to 63 inch "aerials" in landscape format, and 8-by-14 foot "spectaculars" in landscape format. All Smart Screen displays show programming to enhance the shopping experience which combines a mix of the best sale items in the mall, the hottest seasonal items available, fashion trends and mall events. The network reaches 48 million unique individuals each month (source: Scarborough), and is particularly effective at reaching teens, young adults and women. Adspace is also a charter member of the Digital Place-based Advertisings Association (DPAA), an organization that is helping to provide standards and best practices for the burgeoning, digital place-based video advertising industry.

SOURCE Adspace Networks, Inc.