PlaceIQ Introduces CIP Analytics, Transforming Static Campaign Reports into Dynamic Dashboards that Deliver Advanced Insights into Consumer Behavior
New Platform Delivers Unprecedented Insight Into Campaign Results, Informs Future Media Strategy for Agencies and Their Brands
Feb 03, 2015, 09:18 ET
NEW YORK, Feb. 3, 2015 /PRNewswire/ -- PlaceIQ, the company driving smarter media with location, time and real-world behavior, today announced the release of CIP Analytics, the first component of the company's Consumer Insights Platform (CIP) suite. As part of today's news, leading media agencies including Starcom MediaVest Group and MediaCom now have access to CIP Analytics, an interactive campaign results dashboard that provides location intelligence for their brand clients.
CIP Analytics is a post campaign dashboard that connects data such as TV viewership, purchase behavior, automotive ownership and demographic information with PlaceIQ's location intelligence platform. Used directly by media agencies and brands, the technology provides an intuitive visualization of campaign results by leveraging PIaceIQ's proprietary movement data. The result is a dashboard that offers a window into consumer purchasing patterns, interests and cross-shopping behaviors, which can also inform future media strategy.
"Our company's focus on helping to uncover patterns in consumer behavior makes CIP Analytics a truly unique offering," said Duncan McCall, co-founder and CEO of PlaceIQ. "We've spent years helping the world's top brands and agencies connect the physical and digital realms. In the process, we've helped these brands refine, visualize and discover the attributes that make up consumer audiences. These insights are relevant to media strategy, but have applications for informing smarter decisions across the entire marketing lifecycle."
Using CIP Analytics, PlaceIQ has already delivered significantly improved marketing results to brands and their agency customers, including:
- Automotive brands that want to know more about consumers' affinities for competitors, as well as their affinities for brands across different verticals, in order to drive visitation to lots.
- Retail brands that want to learn more about a consumer segment they've never targeted before or brands that want to understand the drivers behind an existing campaign success.
- CPG brands that want to learn where their audiences tend to shop to hone media targeting and point-of-sale marketing.
CIP Analytics offers first-of-its kind real-world attribution capabilities as well, including Place Visit Rate, TV tune-in, automotive lift and CPG purchase lift.
"CIP Analytics brings clarity and elegance to the complex task of understanding consumer behavior," said Phil London, SVP of product and technology, PlaceIQ. "Each day, our solution analyzes billions of newly-acquired points of location data and combines that data with rich sources of market information, to derive unique insights into consumer intent. The ability to make sense of the complex interactions among these data in a clear, concise and digestible form, allows us to deliver insights that are actionable for our customers, which is what makes CIP Analytics so valuable. Brands and agencies are choosing CIP Analytics as their media analytics tool because of its ease-of-use and for the value of the insights it delivers."
For more information about PlaceIQ or CIP Analytics, please visit: http://placeiq.com/products/cip/.
Leading CPG, retail, automotive, entertainment, consumer electronics, and other national brands and their agencies rely on PlaceIQ's patented technology and suite of consumer discovery, engagement and activation solutions to engage with the right consumers and lead them to desired brand actions and destinations at unbeatable scale. PlaceIQ's Place Visit Rate (PVR™) is already the standard for measuring real-world, in-store ROI, quantifying the value and effectiveness of advertising, targeting and messaging. The company is headquartered in New York City and has offices in Palo Alto, Chicago, Detroit, and Boulder. For more information, visit www.placeiq.com. Follow us on Twitter @PlaceIQ and like us on Facebook: PlaceIQ.
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