NEW YORK, April 13, 2016 /PRNewswire/ -- PlaceIQ, the company building a new model of consumer behavior by connecting physical and digital activities across time, space and mobile devices today announced it has become the first company with location technology at its core to be accepted into membership by the Network Advertising Initiative (NAI), the leading self-regulatory industry association dedicated to responsible data collection and its use for digital advertising.
The NAI's role is to help promote consumer privacy and trust by creating and enforcing high standards for responsible data collection and practices among its members. With today's news, PlaceIQ joins NAI's diverse member roster, comprised of advertising technology leaders from more than 100 companies, committed to furthering high standards for consumer privacy in digital advertising. Known for rigorous vetting protocols for new members, the NAI performed a detailed review of PlaceIQ's business, data, and technology practices and deemed that the company's practices meet or exceed the NAI standards for the responsible collection and use of location data.
"Nearly six years ago, we pioneered the use of location data to help brands understand and engage with consumers," said Duncan McCall, CEO and co-founder of PlaceIQ. "Since then, we have considered it an imperative to maintain the trust of our marketing clients, as well as the average consumer, by ensuring we employ a 'privacy by design' philosophy. We feel NAI's acceptance of PlaceIQ as the first member company founded with location technology in mind underscores the long-term commitment we have demonstrated to creating sophisticated technology, without sacrificing consumer privacy. We look forward to helping them ensure the location marketing industry is held to the same standards."
NAI is comprised exclusively of third-party digital advertising companies, with members committed to empowering consumers to make informed choices about the collection of data for advertising. As digital advertising content continues to grow and diversify, new technologies emerge, and new laws and regulations are put forward, the NAI maintains its position as a vigorous advocate for responsible advertising standards and self-regulation.
"We are excited to welcome PlaceIQ as a new NAI member," said NAI President and CEO Leigh Freund. "PlaceIQ couples a focus on helping brands use location data for marketing insights with a solid privacy-conscious approach. This makes them a natural, but innovative fit for NAI. PlaceIQ's membership is indicative of the ways NAI's high standards can be applied to emerging technologies in an evolving landscape."
For brands seeking to understand consumer behavior, PlaceIQ connects physical and digital activities across time, space, and mobile devices to uncover opportunities to learn and connect with audiences. PlaceIQ is a powerful, location-based audience and insights platform that organizes a wide variety of consumer activity data around a precise location base map at massive scale. PlaceIQ uses its detailed understanding of location and consumer activity to reach a targeted audience, and also to derive powerful insights about consumer behavior to inform market and business strategies for national brands. The company is headquartered in New York City and has offices in Palo Alto, Chicago, and Detroit. For more information, visit www.placeiq.com. Follow us on Twitter @PlaceIQ and like us on Facebook: PlaceIQ.
About the NAI
Founded in 2000, the not-for-profit Network Advertising Initiative (NAI) is the leading non-profit self-regulatory association comprised exclusively of third-party digital advertising companies and dedicated to responsible data collection and its use. Almost every Internet ad served in the United States involves the technology of one or more of the NAI's approximately 100 member companies, who provide the infrastructure for the Interest-Based Advertising that enables a thriving and diverse market of ad-supported free content and services. The NAI's role is to help promote consumer privacy and trust in this market by creating and enforcing high standards for responsible data collection and use practices online and in mobile environments among its members. Additional information can be found at www.networkadvertising.org.