Plan a Getaway with

Jun 15, 2010, 14:00 ET from

OSLO, Norway, June 15 /PRNewswire/ -- Social travel planner goes beta, releasing an interface that delivers a simplified experience to users who are seeking fresh ideas on city vacations. opens a social platform, where users create and share personalized travel guides with family and friends, onsite, via email, and on Facebook or Twitter. The onsite experience is richer: peer-to-peer features enable users to ask for advice, give recommendations, and discuss travel experiences as well. launches with 50 world cities, and over 12,000 popular attractions, and a selection of over 100,000 hotels. Users choose only the places and attractions they really like, and add them to their custom guides. Additionally, integrates restaurant recommendations from some of the best travel providers in the world.

"We leverage TripAdvisor's ratings for added user value. For restaurants, we've signed contracts with the two largest players in this sphere: TopTable and OpenTable. And we'll add more, much more." -- CTO, Knut Urdalen.

The end-result is a personal, compact, professional and aesthetic guide, that includes maps, and meaningful details about the selected attractions (like prices, operating hours, contacts, descriptions, and pictures). These guides can be saved onsite, accessed from any device with an Internet connection, downloaded as PDF, and printed on paper.

New features will be switched on after the public beta launch, and include; user added venues and places, third party sharing widgets, full mobile integration and geo-location engagement, video guides, and user feedback generated features. Best of all, will always remain ad-free:

"In order to deliver an ad-free service we built our own hotel booking engine, which fits perfectly within the concept. The algorithm recommends deals based on what users add to their guides. In this, and many other ways, is very intuitive." -- CEO, Joachim Paasche.

About, a EuropaReiser AS brand, is a social travel site that provides internet-based hotel booking and travel services to end-consumers worldwide. The brand is 70% owned by Braganza AS, a privately held investment company in Norway.

For further information, please contact:

Joachim Paasche, CEO

+47 97142521