In-Club Fundraiser Supports Judgement Free Generation® Programming to Advance Youth Wellbeing and Create Kinder Communities
HAMPTON, N.H., Oct. 1, 2025 /PRNewswire/ -- Planet Fitness, one of the largest and fastest-growing franchisors and operators of fitness centers with more members than any other fitness brand, today announced the return of its annual October fundraising campaign to support Boys & Girls Clubs of America. This year's Planet Fitness fundraising campaign marks a transformative decade of empowering youth to build kinder, more inclusive communities with Boys & Girls Clubs of America. From October 1-31, all Planet Fitness clubs across the United States, Puerto Rico and Canada will invite members to donate to Boys & Girls Clubs of America, Boys & Girls Clubs of Puerto Rico, and BGC Canada, respectively, by visiting their local Planet Fitness front desk or donating online.* 100 percent of donations will support programming as part of the Judgement Free Generation® initiative.
Planet Fitness and Boys & Girls Club of Lynn cut the ribbon at a local mini-Judgement Free Zone®, a small-scale replica of a Planet Fitness club.
Planet Fitness team members present $5,000 award to a national Judgement Free Generation® scholarship winner. Unlike most scholarships that recognize academic or athletic achievement, the Judgement Free Generation® scholarship program awards youth whose words and actions consistently champion kindness, acceptance, and belonging.
Boys & Girls Club teen Aysha receives financial support to pursue her dreams through the Judgement Free Generation® academic scholarship program. Unlike most scholarships that recognize academic or athletic achievement, the Judgement Free Generation® scholarship program awards youth whose words and actions consistently champion kindness, acceptance, and belonging.
Stronger together. A Planet Fitness certified fitness trainer and Boys & Girls Club teen high-five during a workout.
A Local Planet Fitness club celebrates two deserving scholarship winners. Unlike most scholarships that recognize academic or athletic achievement, the Judgement Free Generation® scholarship program awards youth whose words and actions consistently champion kindness, acceptance, and belonging.
Boys & Girls Club teens workout with strength training equipment in one of the mini-Judgement Free Zones® located in Brockton, Mass.
The milestone year marks a decade of collaboration and partnership between Planet Fitness and Boys & Girls Clubs of America. The fitness leader has invested more than $10 million to advance the wellbeing of Boys & Girls Club of America youth through academic scholarships, mini-Judgement Free Zones®, community grants, trainings for Boys & Girls Club of America professionals and volunteer initiatives. This extensive partnership has positively impacted more than 500,000 youth annually.
"The 10-year anniversary of supporting Boys & Girls Clubs of America and positively impacting a half million Club kids represents a significant milestone in our commitment to empowering young people and advancing their physical, emotional, and social wellbeing," said Colleen Keating, Chief Executive Officer. "Through our Judgement Free Generation® initiative, we're not just supporting youth today, we're investing in the leaders of tomorrow, which is part of our continued commitment as a brand to enhance the health of communities where we live, work, and work out."
The partnership's success stems from a shared commitment to creating environments where young people can thrive without judgement or barriers. Both organizations recognized early on that effectively addressing youth wellbeing requires going beyond traditional programming.
"Over the past decade, Planet Fitness has been a powerful partner in helping Boys & Girls Clubs of America empower the next generation," said Jim Clark, president and CEO of Boys & Girls Clubs of America. "Together, we're creating safe, supportive spaces that inspire kids to stay active, achieve in school, and believe they belong."
This initiative encompasses a comprehensive approach to youth development, delivering significant impact through:
$1.65 million in academic scholarships for high school seniors who embody values of kindness, acceptance and inclusion - awarded to 330 deserving teens
More than 1,100 trainings for Boys & Girls Club of America professionals
More than 500,000 Boys & Girls Club youth positively impacted annually
$10.7M+ contributed to Boys & Girls Clubs of America since 2016
Planet Fitness has also led the way in funding innovative social-emotional skill-building programs for Boys & Girls Clubs of America professionals. These trauma-informed care trainings acknowledge the lasting impact of trauma on youth and provide meaningful pathways for healing, personal growth, and development. The Company also supports community kindness grants for local service projects and engages team members in volunteer initiatives at clubs across the country, creating a holistic support system that addresses the physical, emotional, and social wellbeing of young people.
Members, franchisees, and community supporters can contribute to October's fundraiser by visiting their local Planet Fitness front desk or donating online*.
For more information about Planet Fitness and to find locations, visit PlanetFitness.com/Gym.
About Planet Fitness Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the world by number of members and locations. As of June 30, 2025, Planet Fitness had approximately 20.8 million members and 2,762 clubs in all 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia and Spain. The Company's mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 90% of Planet Fitness clubs are owned and operated by independent business men and women.
About Boys & Girls Clubs of America For 160 years, Boys & Girls Clubs of America (BGCA.org) has provided a safe place for kids and teens to learn and grow. Clubs offer caring adult mentors, fun and friendship, and high-impact youth development programs on a daily basis during critical non-school hours. Boys & Girls Clubs programming promotes academic success, good character and citizenship, and healthy lifestyles. Over 5,500 Clubs serve more than 4 million young people through Club membership and community outreach. Clubs are located in cities, towns, public housing and on Native lands throughout the country, and serve military families in BGCA-affiliated Youth Centers on U.S. military installations worldwide. The national headquarters is located in Atlanta. Learn more about Boys & Girls Clubs of America on Facebook and LinkedIn.
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Heather Pearson Public Relations Manager 603-957-4661 [email protected]
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