NEWINGTON, N.H., April 10, 2012 /PRNewswire/ -- Planet Fitness gyms nationwide donated $607,000 to The Breast Cancer Research Foundation® through a special promotion that took place from March 26th to April 4th.
For every new member who signed up at Planet Fitness, $10 was donated to BCRF. More than 320 Planet Fitness gyms participated in the promotion. During the sale, memberships cost just $10 down, and then $10 a month.
This is the third straight year that Planet Fitness has held a springtime promotion to benefit BCRF. In the three years, Planet Fitness has donated $1,199,522 to BCRF through the promotion. This year's donation of $607,000 is the largest to date and tops the total amount donated in the previous two years.
We're happy to do our part to help in the fight against a disease that affects so many people," said Chris Rondeau, chief operating officer of Planet Fitness. "Our franchisees and our members have once again stepped up and done something special. There's great camaraderie in our gyms, and you can really feel it during this annual promotion."
"The Breast Cancer Research Foundation is thrilled to receive this amazing donation from Planet Fitness," said Myra Biblowit, BCRF President. "BCRF-funded research has indicated that there is a positive relationship between exercise, a healthy lifestyle, and breast cancer risk. This partnership is a natural synergy because it encourages fitness. This generous contribution will support breast cancer research that will change the lives of millions of women."
About The Breast Cancer Research Foundation®
The Breast Cancer Research Foundation®, founded by Evelyn H. Lauder in 1993, is an independent not-for-profit organization committed to funding scientific research to achieve prevention and a cure for breast cancer in our lifetime. In October 2011, BCRF awarded $36.5 million to 187 scientists across the United States, Canada, Latin America, Europe, the Middle East, Australia, and China. With over 90 cents of every dollar donated currently being directed to breast cancer research and awareness programs, BCRF continues to remain fiscally responsible, while funding brilliant investigators at major medical institutions worldwide. For more information about BCRF, visit www.bcrfcure.org.
About Planet Fitness
Planet Fitness, the national brand partner for the NBC show "The Biggest Loser," is the fastest-growing gym franchise in the United States, with 550 locations and 3.5 million members. Planet Fitness is known for its relaxed, Judgment Free Zone® atmosphere and friendly prices – just $10 a month with no commitments. For more information, please visit www.planetfitness.com.