Leading Oatmilk Brand Debuts Oatmilk Inspired by Homemade Recipes and Takes its Humble Brag on the Road.
LYNNFIELD, Mass., Sept. 1, 2026 /PRNewswire/ -- Planet Oat, the number-one-selling oatmilk in the U.S.*, today announced the launch of Planet Oat Humble Edition Oatmilk, the brand's latest innovation in the refrigerated plant-based milk category. Made with just five ingredients, Humble Edition Oatmilk delivers a delightfully creamy texture inspired by homemade oatmilk recipes from around the globe.
Planet Oat Humble Edition Oatmilk's short ingredient list doesn't mean compromising on taste or creaminess. Crafted with just oatmilk (water and oats), banana puree, sea salt and baking soda, Humble Edition Oatmilk delivers the smooth taste and texture consumers expect from Planet Oat with just 4 grams of sugar per 8-ounce serving, no gums or oils, and no cane sugar.
"The launch of Planet Oat Humble Edition Oatmilk is an opportunity to reinforce what the brand stands for: thoughtful innovation rooted in the mighty, humble oat," said Chris Ross, senior vice president of marketing and R&D at HP Hood LLC. "We wanted to create an oatmilk inspired by the earliest homemade recipes but is still silky-smooth and delicious, showing consumers they don't need to compromise to feel good about what's in their glass."
To celebrate its own humble brag, Planet Oat is inviting consumers to share theirs with the "Humble Brag Tour," bringing immersive sampling pop-ups to Nashville, Tennessee, Northwest Arkansas, the Kansas City area, and the St. Louis area in October**. Guests can sample Humble Edition Oatmilk, step into a photo moment to celebrate their wins, and receive exclusive coupons and limited-edition Planet Oat merchandise while supplies last. For more details on locations, be sure to follow Planet Oat on Instagram at @planetoat.
Planet Oat Humble Edition Oatmilk is now available for purchase at select Walmart locations nationwide. To find Humble Edition Oatmilk near you or learn more, visit PlanetOat.com.
*Planet Oat custom research definitions based on Circana data – Total US Multi-Outlet – Volume Sales Latest 52 w/e 8/9/26.
**Exact pop-up locations are subject to change. For the latest information and updates, follow Planet Oat on Instagram.
About Planet Oat
Planet Oat Oatmilk is the top-selling oatmilk in the United States. The Planet Oat family of plant-based products, including Oatmilk and Oatmilk Coffee Creamer, is known for delivering rich, smooth and delicious taste. Planet Oat is owned by HP Hood LLC, one of the country's largest food and beverage companies. Hood's portfolio of national and super-regional brands and franchise products includes Hood, Heluva Good!, Planet Oat, LACTAID and more. For more information about Planet Oat, please visit PlanetOat.com.
Media Contact: Mackenzie Sadler, [email protected]
SOURCE Planet Oat
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