Plano Balloon Festival Recognized in Texas Awards Ceremony

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Apr 07, 2021, 10:00 ET

PLANO, Texas, April 7, 2021 /PRNewswire/ -- The Plano Balloon Festival Inc. was recognized for 13 awards during the virtual 2020 Kaliff Marketing Awards ceremony that aired live from the City of McAllen and was livestreamed throughout Texas. The entries submitted were for events held between June 1, 2019, and May 31, 2020, and the competition includes more than 40 categories.

"2020 brought about many challenges to all of us across the state and across the country. While the pandemic kept us apart, it did not keep us from finding new ways to come together, reconnect, reimagine, and recreate. We were able to bring our communities together in celebration, as we do through our events through TFEA," stated Joe Vera, Chairman of Texas Festivals & Events Association.

The 2020 Virtual Kaliff Marketing Awards Ceremony announced the following for the 2019 InTouch Credit Union Plano Balloon Festival in the category of events with a budget over $750K:

Gold 1^st Place Best Digital/Social Ad Series
Gold 1^st Place Best Promotional Brochure
Gold 1^st Place Best Miscellaneous Printed Materials
Gold 1^st Place Best Promotional Poster
Gold 1^st Place Best Hat
Gold 1^st Place Best Give-Away Item
Gold 1^st Place Best Single Magazine Display Ad
Silver 2^nd Place Best Event Video Promotion
Silver 2^nd Place Best Social Media Site
Silver 2^nd Place Best Pin or Button

"Even though we were in the midst of the pandemic when we participated virtually with the 2020 conference, our marketing entries were from the 2019 events. The artwork, social media, and branded merchandise are integral components to the success of the festival and races. Stables Creative Group, The League Lady, and DFW Runs receive the credit for producing the award-winning marketing materials and digital sites for the Plano Balloon Festival." - Jo Via, Executive Director, Plano Balloon Festival, Inc.

The Plano Balloon Festival Races received the following awards in the category of events with a budget between $75K - $250K:

Gold 1^st Place Best Social Media Site
Gold 1^st Place Best Give-Away Item
Silver 2^nd Place Best Event Video Promotion

"While 2020 was a year which saw many events postponed, the Texas Festivals & Events Association Annual Kaliff Marketing Awards received 395 entries for the competition. Congratulations to Plano Balloon Festival for receiving more than a dozen awards," states Kay Wolf, Executive Director of TFEA.

The TFEA Kaliff Marketing Awards recognizes the best of the best amongst the various Texas festivals and events. TFEA is a professional trade association for festival and event planners, volunteers, and suppliers across Texas. It is an official affiliate of the International Festivals & Events Association, the premier professional association supporting festivals and event leaders worldwide.

About Plano Balloon Festival, Inc.
The Plano Balloon Festival, Inc. is a non-profit 501c3 organized in 1987 for the purpose of staging a premier community-based and family-oriented hot air balloon event, offering other local non-profits volunteer opportunities within the Festival operations. The Plano Balloon Festival, Inc. makes a direct impact on the Collin County community by dispersing funds to participating non-profit agencies and has donated more than $3 million since inception.

MEDIA CONTACT:
Cece Liekar
The League Lady, LLC
www.theleaguelady.com
[email protected]
Direct: (214) 695-8192

Related Images

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Central Market Plano Balloon Festival &Run
Central Market Plano Balloon Festival & Run

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Jo Via and Jessica Jackson with TFEA Awards - 2014 photo courtesy of Plano Balloon Festival
Jo Via and Jessica Jackson with TFEA Awards - 2014 photo courtesy of Plano Balloon Festival

SOURCE Plano Balloon Festival, Inc.