Plant-based Lifestyle Promoted in U.S. Retailers Through Shelf Display Contest in April, Plant Protein Month

MARINA DEL REY, Calif., March 1, 2018 /PRNewswire/ -- As food trends are turning green and meat companies from Tyson to Cargill turn away from animals to develop plant protein products, U.S. retailers are invited to enter a retail display contest during Plant Protein Month in April. Through PlantProteinMonth.com, retailers are receiving posters to help educate consumers on the benefits of a plant-based lifestyle. By promoting all the plant protein-fueled products they carry, the best display will receive a $1,000 cash prize. Three runner-up stores will have an opportunity to win $500 as well. As part of Plant Protein Month, brands are donating to Vitamin Angels, which administers Vitamin A to undernourished children throughout the world. Co-sponsor of the contest, Axiom Foods, is starting things off with a $10,000 donation. Retailers can get info for entering the contest by simply texting "retailer" to 313131.

Winners will be chosen by a panel of experts including a partner from Vitamin Angels, an editor from WholeFoods Magazine and a Retail Merchandising Expert.

Some of the educational information being disseminated through this promotion includes:

• 95% of global protein sources are expected to come from plants by 2050.
• A guide to how many grams of protein different people require depending on age and activity level.
• Alphabet (Google) Executive Chairman, Eric Schmidt predicted: "plant protein is going to be huge trend."
• It takes 6x more water to produce protein from animals than to produce protein from plants.
• Clinical trials with pro athletes are showing that plant protein equals animal-based whey protein in building and maintaining muscle.
• How much whole food is equivalent to concentrated plant protein powder and how that protein gets concentrated.
• Plant proteins have penetrated most every aisle of retail from beverages, nutrition bars, cereals, and chips to non-dairy milk, ice cream and meatless burgers to facial cleansers and shampoos.
• Recommendations for combining plant protein sources to achieve a complete protein.

"Wall Street analysts say the plant-based food industry is estimated at $3.5B," said Axiom Foods CEO, David Janow. "There is a powerful trend of M&A happening in this category with companies like Rudi's, Justin's, Enjoy Life and Gardein. Mainstream food makers are moving to the plant side. The CEO of Campbell's Soup was the keynote at Natural Products Expo West last year. General Mills launched a venture arm which invested in Beyond Meat. Kellogg's invested $100 million into plant-based food brands. These are signs of how important a trend plant food, and especially plant protein is in the world today."

The Plant Protein Retail Display Contest poster is available in the current February 2018 issue of WholeFoods magazine or can be obtained at PlantProteinMonth.com/retailers.

About Axiom Foods: On the cutting edge of technology, we're involved in clinical trials, education and affecting change in the global food supply. Axiom brings compassion to the food business by showing that animals are no longer necessary to build muscle. We're at the forefront of peas and rice becoming the new meat. Just ask CNBC.

About Vitamin Angels: Vitamin Angels helps at-risk populations in need, focusing on pregnant women, new mothers, and children under five, while gaining access to revolutionary vitamins and minerals. While reaching out to underserved communities across the U.S. and in more than 50 countries around the world, Vitamin Angels also has a four-star rating from Charity Navigator for Financial Health, Accountability and Transparency.

Press Contacts: Mariel Enochs / Alyson Dutch
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310.456.7151

SOURCE Axiom Foods