Plastic Surgeon is the Beverly Hills Master of the "Brazilian Butt Lift"

Acclaimed physician Dr. Payam Jarrah-Nejad takes his work seriously, even if others sometimes cannot

Sep 10, 2012, 16:56 ET from Dr. Payam Jarrah-Nejad

LOS ANGELES, Sept. 10, 2012 /PRNewswire/ -- The so called "Brazilian butt lift"  has become the standard term for a procedure that has come to prominence over the last decade thanks to the hard work of a handful of outstanding surgeons. As Jennifer Lopez, Beyonce, Kim Kardashian and others have largely changed the paradigm for women's bodies towards a rounder and fuller appearance, plastic surgeons have set about achieving a more sensual and voluptuous "Brazilian" shape through buttock augmentation.  The look is achieved through removing fat from unwanted areas and transferring into the buttocks. The challenge, as always, was to achieve consistent results visually while also providing the best possible health outcomes.

Payam Jarrah-Nejad, MD, FICS, FACS of Beverly Hills is among the high-profile plastic surgeons who are collectively responsible for popularizing this type of buttocks lift in greater Los Angeles. "Dr. J.," as he's affectionately known to patients and colleagues, has studied with some of the best surgeons from both within and without the field of cosmetic surgery. He has published numerous papers in prestigious medical journals and has performed plastic surgery on a volunteer/pro-bono basis in South America and elsewhere.

Since he first began performing cosmetic surgery, Dr. J. has carved out a niche for himself as a plastic surgeon with a strongly artistic touch. Sensing the need for a cosmetic surgeon with his sense of craft, he opened his Rodeo Drive office, where he regularly performs surgeries on members of the media elite, including many musicians, actors, and other public figures. Even so, it's difficult to stop the joking that sometimes goes on because a significant part of his practice has to do with buttock augmentation as well as breast augmentation in Beverly Hills.

Dr. J. keeps things in perspective. "I see the whole person when I consider the best course of action for their surgery, but I do have a sense of humor, of course. Someone was talking about how I sculpt the human body the other day and called me, 'the gluteal Rodin.' I got a kick out of that," said Dr. J.

Dr. J. is quick to point out that buttock enhancement procedures are just a part of what he does. His office performs all of the procedures you would expect from any Beverly Hills plastic surgery practice, from rhinoplasty to eyelid lifts and so-called tummy tucks. The doctor's talent for facelifts and reducing breast augmentation recovery times have been praised by countless patients and colleagues. For further information about the doctor, please visit

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